How Can Tech Businesses Use Content Marketing as a Competitive Advantage

6 Sep

How Can Tech Businesses Use Content Marketing as a Competitive Advantage

By B2B, B2B Marketing, IT, content marketing, Tech

In a world where the internet has become a part of nearly every aspect of our lives, there’s no wonder why Content Marketing turned out as one of the most appreciated and effective marketing strategies of all times. According to the latest Technology Content Marketing Benchmarks, Budgets & Trends report, more than 69% of B2B technology businesses are already taking advantage of content marketing and for a good reason since all of their activity is happening online. If you’re still skeptical concerning how can tech businesses use content marketing as a competitive advantage, keep on reading!  

Content Marketing Improves Brand Awareness and SEO

As claimed by the same report mentioned above, tech companies are embracing content marketing more than any other B2B enterprises. Being part of such a competitive industry makes it even more difficult for IT companies to achieve brand awareness and recognition. If you’re also facing this challenge, learn that content marketing serves as an excellent strategy to begin working on your brand’s visibility and getting closer to your target audience.

Bear in mind that SEO is a big part in the process of improving your brand awareness. The more optimized your content is for search engines such as Google, Bing or Yahoo, the more visibility you will have online.

Content Marketing Builds Loyalty and Trust

With so many traps and scams that are happening on the internet nowadays, gaining someone’s trust sounds like mission impossible, especially for technology-based companies. Creating informative and engaging content marketing is a great way to build confidence with your prospects and influence their decision-making process. To make things easier, we’re giving you some tips on how to use content marketing of any kind to build loyalty and trust:

  • Humanize your tech content;
  • Personalize your copy according to your audience’s needs;
  • Encourage online reviews.

Content Marketing Boosts Lead Generation

Setting a campaign takes more than a veritable list of prospects. Furthermore, keep in mind that how you use a lead generation channel is far more significant than what lead channel you choose. If you’re striving to generate leads for your business, then your content is not compelling enough. Maybe your headlines are not as persuasive as you thought, or the message you’re delivering is unclear. Either way, content is key and improving your messages is a must if you’re looking for a change. Besides, content is great for informing and educating your followers, which eases the buying journey.  

Quality Content Helps You Position Your Business as an Industry Expert

Probably the easiest way to show off your acknowledges towards a specific niche is by creating high-quality content. This way, you’ll be able to position your brand as an industry leader to potential customers and partners who are looking for relevant guidance and support.

As for the IT industry where every business owner wants their company to be successful, it’s crucial to offer your clients entirely technical support before and after purchasing your services or products.

Content Marketing is Cost-Effective

According to the Content Marketing Institute, content marketing costs 62% less than outbound marketing, and it’s even easier to get started with. Unfortunately, many tech marketers abandon this strategy only because it requires patience and continuous engagement to see the results. What we kindly recommend to our clients is to think of content marketing just as it would be a long-term investment.

Final thoughts

Now that you’ve understood the major benefits of content marketing, it’s easy to see why more and more businesses are making moves to develop an effective content marketing strategy and start producing quality content for their brands.

Need help getting started? Stay connected to our blog, for more content marketing tips & tricks, and don’t hesitate to contact us if you need more details.


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