Marketing Automation Tips for eCommerce Websites

11 Sep

Marketing Automation Tips for eCommerce Websites

By B2B Marketing, eCommerce Marketing, marketing automation

Due to the constant evolution of modern technology and marketing, more and more customers are ordering goods and services over the Internet. According to Forrester’s latest report, in the United States, eCommerce sales are predicted to reach more than $500 billion by 2020. However, even though online shops can generate lots of opportunities, building and managing a website for this type of business requires a strong marketing automation strategy.   

Are you trying to figure out how to administer your eShop strategy without alienating your customers? In this article, we’ve gathered the most effective marketing automation tips for eCommerce websites that will ensure you better relationships with customers and less time spent on repetitive marketing tasks.

Tip #1: Welcome Emails

Welcome emails are considered to be one of the easiest and effective ways in terms of making a good impression and engaging with new potential customers. Depending on your eCommerce niche, you can adapt your email message, include vouchers, coupon codes, free lectures or ebooks, and the list could go on. In fact, it has been proven that welcome emails are clicked on more and have an even higher ROI than any other automated emails, so if you’re not welcoming your prospect correctly yet, you better get to work.

Now, you might wonder what tools you should use to automate and fasten this process since it’s crystal clear that you can’t send a welcoming email manually to every new subscriber? Actually, you can! But why waste precious time, when you can go for our email marketing automation tools recommendations?!

Go check them out and if you would like us to provide details on the best email marketing automation tools and how to use them, let us know in a comment below.

Tip #2: Segment High-Quality Leads

Moving on, it’s true that a good marketing strategy can turn out a bit overpriced for some eCommerce business owners. Luckily, the evolution of email marketing has made lead generation much more efficient. Even though your website might attract a large number of prospects, it’s important to focus on those who will turn into customers.

To draw the right leads to your eShop, first, you have to build high-quality content and then customize social media or PPC ads that appeal to your target audience. Once they get familiarized with your products or services, you can send out personalized product recommendations, which leads us to the next tip!

Tip #3: Product Suggestion

Once again, marketing automation comes in handy, especially if you want to gather all kind of data and information regarding your customer’s online activity. Based on these behavioral interests, you can create personalized and targeted email recommendations to drive conversions.

On the other hand, social media channels are an excellent alternative for placing product recommendations. In fact, many eCommerce marketers are already taking maximum advantage of this strategy. So what are you waiting for?

Tip #4: Leverage Social Media Presence

Maintaining a consistent social media presence is not only a healthy way to grow brand awareness and stay connected with your fans and followers, but it’s also a great way to find new clients and lead sales. Due to marketing automation, you can now create targeted campaigns to promote specific products and services to your prospects, schedule advertising content and track your results just with a few clicks. If you would like an in-depth article on how to create an effective B2B social media strategy, here you have it.

Tip #5: Automated Follow-ups

Last, but not least, here’s what you should know about abandoned carts and how to properly deal with this dreaded situation. Most eShops owners are used with people saving products in their cart and leaving them before purchasing. And that for a good reason, since the rate of cart abandonment stands at about 70%. Before focusing on how to kindly remind your customers to check-out, take a closer look at what might make them back out. It could be due to many reasons such as external distractions, high shipping costs, more competitive prices elsewhere, low-quality images/information and so on.

However, final clients are often persuaded to finish what they’ve started through automated follow-up emails, so if you’re willing to learn more about this subject, in particular, click here!


Depending on what types of strategies you choose to implement, marketing automation can be a game changer for eCommerce businesses. If you need a trustworthy partner to help you get along with your marketing strategy for your eCommerce website, get in touch with us!

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