Author - Alexandru Chiuariu

THE CLIENT:

THE CLIENT:

Content marketing has undoubtedly gained a lot of focus in recent years, especially since the reach of the distribution channels has increased tremendously. Being committed to this type of marketing can make a world of difference in generating awareness, educating prospects and even current customers about the[...]

Content marketing has undoubtedly gained a lot of focus in recent years, especially since the reach of the distribution channels has increased tremendously. Being committed to this type of marketing can make a world of difference in generating awareness, educating prospects and even current customers about the[...]

Your B2B marketing strategy and approach matter more than your tool when focusing on marketing automation. Because of that, you should only develop your business based on something other than a marketing automation platform but the other way around, such that you can produce relevant lead data or marketing and sales[...]

Getting the B2B marketing budget right is an aspect that all companies should look into, regardless of their size. Paying attention to how each marketing dollar is spent eventually makes the difference between a positive and a negative ROI. In the case of new campaigns, where there’s no historical data to rely on,[...]

No matter what marketing planning model your company uses, reaching certain results within a specific timeframe is definitely among the objectives. The problem is that sometimes it’s impossible to achieve the desired results in the desired timeframe without hiring additional employees. Increasing the pace is often[...]

Continuing our series of blog posts on how IT&C companies approach lead generation depending on their size, we would like to present you the specifics of medium businesses. Among the details that we’ll discuss are the percentage of medium companies that perform any lead generation activities, the preferred tactics and[...]

Dreamforce 2017, the #1 Technology Industry Event in San Francisco, according to BizBash, has started on November 6 and promised to bring together Salesforce experts from all over the world. Considering the new features introduced in the Salesforce Winter ‘18 Release and the exceptional speakers, this is surely an[...]

Back in February, Gartner estimated that the business intelligence and analytics market would reach $18.3 billion in 2017, a 7.3% increase over 2016. With that in mind, we’ve decided to create a study on how several European countries approach this topic, and what their stance is on business intelligence outsourcing.