Tag - Content marketing

Analyze what your competition is doing, then do better.  Better still, do something different.

B2B marketing is all about focus and careful targeting and although the advent of the Internet and the rise of social media has had a profound impact on the marketing landscape, this one fact remains true: focus and careful targeting is what makes a B2B campaign successful.

The website looks great. It’s fresh, clean, well organized, and gives prospects direct and not overly complicated access to all the information they could possibly want. To the mix, you have added a blog, which is frequently updated, at least once a week, but usually more often. The website also has a great resources[...]

Consumers have become totally impassive to traditional marketing. Agile marketers understand that there has to be a better way to engage customers, since traditional marketing is becoming less and less effective.