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We can notice that a company needs one form or another of marketing to put itself out there in the market and drive sales for the business, but the question that many entrepreneurs are still pondering over is: should I have an in-house team or an external marketing team? The answer to this depends on many things and [...]

You are aware that marketing as a support function can bring value to your business, but you are not sure what are the costs of growing an in-house marketing team? We will help you understand this issue better, by covering 3 main aspects in this article: 

Nowadays, B2B marketing is becoming more complex, personalized and tailored to each individual in the pipeline, encouraging a two-way conversation in a world that is already full of buzz and noise and fighting for the client's attention. Technology companies face the dilemma of the 74% of their business buyers[...]

Many markets are nearing their full employment, therefore talent scarceness is more and more acute according to Manpower Group in 2018. Considering the challenge of finding, attracting and retaining a skilled workforce for a company nowadays, employer branding has become a necessity. Designing and implementing a[...]

Any company understands the importance of marketing for both its visibility and long-term growth. But taking the right decisions to develop the right marketing strategy for a company can be challenging. HubSpot offers a comprehensive report on the current state of inbound marketing and sales strategy, which you can[...]

Any company that wants to position itself as an employer of choice on the market should be concerned with the well-being of their employees and ensure their satisfaction with the current job position. Taking this into account, we wanted to see what is the secret to keeping the Romanian employees happy so we put on the[...]

When preparing the inbound marketing strategy for your business, don’t forget about one very important key ingredient which is social media. This plays a crucial part in promoting your carefully crafted and tailored content and helps to maximize its reach to your target audience. 

When you start writing a new piece of content, whether it’s a blog article or an eBook, you write it as a response to your readers’ questions and you put yourself in their shoes. So why not do exactly the same thing when creating a new call-to-action (CTA) button? Think about how a CTA button will help your readers[...]

Living in the digital era where tech developments happen all the time can sometimes be challenging for companies that are trying to attract and retain top talent for their departments. This is why investing your resources into creating an attractive employer brand experience is more important than ever. With this[...]