In the context of last year’s changes concerning data privacy (GDPR and California Consumer Privacy Act), online data collection has an altered growth. These data protection regulation had a massive impact on marketing activities as well. B2B marketers can't use anymore personal details to run targeted campaigns, and[...]
3 SEO trends to follow in 2019 to boost your tech startup
As we enter the second quarter of 2019, you will notice that the search engines are becoming smarter by the day thanks to the latest developments in artificial intelligence, machine learning and big data analysis. Unless your tech startup is staying on top of these many changes, you can risk seeing it sink into the[...]
5 Most Popular Marketing Automation Systems among B2B Companies
As your company starts growing, you will find it more difficult to maintain 1:1 relationship with your customers. Your marketing program will become too complex to handle only with Outlook, Word, and Excel spreadsheets and this is when marketing automation comes to the rescue.
A 5-Step Outbound Marketing Strategy for your Tech Business
At NNC Services, we love inbound marketing. However, inbound is not the perfect solution for all our Tech customers as it needs an extended period to deliver results. In B2B, outbound marketing is a faster approach, which if executed well it has the potential to increase the business’ market share with the minimum[...]
3 Marketing Frameworks for B2B Tech Companies
Your marketing department should use marketing frameworks. Why? Because they can overcome the moments of insecurity and instability in the process of marketing strategy implementation. Building a medium-long marketing strategy is recommended when you have to manage budgets and set business objectives.
Startup Marketing to Kickstart your Business in 2019
Building a Startup is a challenge. The moment when the new business is launched on the market is full of enthusiasm specific to a man who wants to change the world. Certainly, your new product will bring value and will innovate the market, yet the first condition is that your mission is understood, and your voice is[...]
Startup Marketing to Kickstart your Business in 2019
Building a Startup is a challenge. The moment when the new business is launched on the market is full of enthusiasm specific to a man who wants to change the world. Certainly, your new product will bring value and will innovate the market, yet the first condition is that your mission is understood, and your voice is[...]
3 Trends About Employer Branding You Can't Afford To Ignore in 2019
Leaving behind 2018, it’s time to acknowledge the significant shift that will occur in the recruiting landscape in 2019. According to MRINetwork, 90% of recruiters say today’s labor market is candidate-driven, up from 86% in 2017. We live in a candidate-driven market, where the employee experience is synonymous with[...]