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In college, I always heard that good marketing means knowing your target audience at a granular level. It was easy to fill out the information in a template about the age of the audience, location, income, professional level, and studies. But the rest of the “granular level” seemed like a mysterious journey that only[...]

As we prepare to enter 2020, it is the perfect opportunity to take some time and reflect on the winning content marketing strategies that had top results in 2019. The latest report published by WeContent shows that Facebook is the most popular social media platform on the Romanian market. For more insightful stats,[...]

Comparing companies that choose not to brand with those which are branded, findings show branded companies have a 28% less turnover rate than those from the other category.

With almost 4.48 billion people using the internet, it is vital for you, as an employer, to be online. Implementing a well-built digital communication strategy will lead to acquiring valuable assets during the recruitment process, which will only increase the potential of your company’s top-talented team. More than[...]

While the reasons to expand on international markets may be self-obvious, or maybe you just went through our previous blog post on "What is Internationalisation for a B2B Business?" and got convinced that it is a great idea to expand your company to global markets.

As we discussed before, the first step in the process of developing your Employer Value Proposition should be assessing your current hiring offer. This means that you should go through all the EVP components in order to establish what and how well developed is a specific reward. This should be analyzed in relation to[...]

You may be wondering what are some of the best practices and business models when taking your B2B scale-up abroad. If you are interested in "What is Internationalisation for a B2B Business?" you may want to check out this blogpost. 

How many times have you heard your HR responsible say “We couldn’t find anyone that fits the profile of the job!”, “We need to make a better offer to our interviewers.” or “2 more colleagues have announced that they are leaving!”.

It is no wonder"Hubspot is a market leader, as it invests quite a lot of effort into developing its “platform business" model. The platform business model is around since Microsoft realised it could make a much more significant impact if it becomes a platform for their partner channel to scale rather than go[...]

When it comes to deciding what options you have regarding who should be responsible for your B2B marketing plan, you can pick from these 4 main options: in-house team, a contractor, external marketing agency or a hybrid combination between the first three. Obviously, each solution has its own strong points and[...]