Blog

Data is the fuel in today’s society. From market insights to customer behavior, companies use business analytics and intelligence to not only target their customers better but to gain a deeper understanding of their actions. Since social and digital marketing has become the norm for interacting with customers,[...]

What is a CRM?

Customer Relationship Management System is a software used to collect and analyze data about your clients. Most of the CRMs are based on the form of sales funnel - from generating leads through creating opportunities to closing the sales orders.

Investing in a marketing automation platform is a big decision for your business. As the head marketing leader, your performance, and perhaps career, depends on how well you set-up and manage your marketing technology and automation.

In today’s competitive business environment, brands need to constantly optimize their processes and implement new strategies in order to be successful.

We all know that 2020 is been a benchmark year for change. The change came when we least expected it in all areas, from interaction to the way we do business. However, despite all the challenges that we have faced, we have managed to convert them into opportunities for 2021. It’s all about business agility and this[...]

Growth Marketing nowadays is in everyone’s mouths. Why? Because it gives companies the power of transforming the traditional marketing model and adapting it to create compelling relationship building. But how would one define growth marketing?

Getting a new tool for your business can improve your ROI and accelerate growth. However, many tools require complicated onboarding processes that take up the time otherwise used for anything from generating leads or increasing sales efficiency.

When it comes to marketing automation, HubSpot is among the top choice[...]

B2B marketing automation is booming. According to a Forrester report, by 2023 marketing automation will be an industry worth around $25 billion. In 2021, 55% of global marketers plan to increase their spending on overall marketing technology. In today’s article, we’ll talk about some of the trends that accelerate in[...]

In recent times, companies have been struggling to attract new leads for further expansion. The amount of data and prospects on multiple platforms that marketers need to go through is immense, therefore identifying qualifying leads is harder now more than ever. In this article, we’ll take a more in-depth look at a few[...]

Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]