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In recent times, companies have been struggling to attract new leads for further expansion. The amount of data and prospects on multiple platforms that marketers need to go through is immense, therefore identifying qualifying leads is harder now more than ever. In this article, we’ll take a more in-depth look at a few[...]

Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]

Some of you may know we are a Hubspot Platinum Partner. We started this journey a few years back, and we've been getting better and better at providing top-notch inbound marketing services and solutions for our customers. But this is never easy. This year in particular, when all our marketing and sales[...]

I am involved with the Microsoft partners ecosystem for more than ten years, and I've worked on hundreds of projects for Microsoft Partners and customers. Those experiences made me realize that marketing managers in mid-market companies that leverage Dynamics 365 as their CRM platform may have a small team and need to[...]

Pardot vs HubSpot, even with technology and automation, true 1-to-1 people-based marketing automation, AI and personalization is incredibly hard to achieve. For companies to be successful, they must focus on building comprehensive buyer journeys and customer-centric campaigns. Marketers should leverage systems that[...]

Revenue Operations or RevOps, in short, it is all about alignment on the operational level. The framework links Sales, Marketing, and Customer Success Teams and includes them across the funnel to maintain their accountability for getting revenue. By adding RevOps to your organization, you will optimize your sales[...]

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In a previous article, we mentioned how you can do “Prospectingfor quality B2B sales leads with your website and blog”.

This year, studies show that 89% of B2B salespeople and marketers use LinkedIn for lead generation because LinkedIn produces two times more marketing engagement in B2B prospecting than any other[...]

According to recent reports, 8 in 10 prospects will rather talk to representatives over email, which matches up with the percentage of reps (78%) who use it. 

Prospecting for quality B2B sales leads with your website and blog

B2B Inbound marketing channels may be used to target the buyers who are looking for your type of B2B solutions and services. Amongst growth and digital sales professionals, there is a saying that "If you are not on the 1st page on Google, you do not[...]