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Trigger events are a way to ensure that you have access to events in the businesses of potential customers for B2B lead generation purposes.

Marketing automation is on the rise. That is just a fact. The landscape is becoming more and more diverse by the passing day. From chatbots to big data, marketing automation is the next big thing.

The past year has shown us the importance of digital training. More and more B2B companies today are opting for an eLearning approach when it comes to B2B digital training. Not only that, but skills in marketing have also shifted dramatically in the past couple of years. In this article, you will not only learn how[...]

Did you know that more than 4.1 billion people use the internet every single day? With so many users, how do you make sure that your content is always easily found? This can be achieved through Conversion Rate Optimization (CRO), the process through which you optimize your websites’ experience in order to get more[...]

The past year has demonstrated the importance of having measurable goals in a B2B setting. That means you can easily modify them. The business environment is constantly changing, with each change being faster and more drastic than the last, and your plans and strategies must adapt accordingly.

In one of our previous blog posts, we have discussed the latest trends in SEO and how you can increase your online traffic and rankings. Regardless of the industry, a business is in, companies want to improve their profits at the end of the day, and since most of the shopping is done online, a perfect SEO score is[...]

In this article, you will learn how Google Ads B2B prospecting will help you reach a wider audience with digital marketing PPC strategies. We will summarize the findings from the B2B Academy Google Ads workshop. Here are some of the key takeaways from going through the Google Ads workshop and how this will help you[...]

For most businesses, sales and profits are among the top KPIs for business growth and success. Few organizations know that besides flawless customer service and experience, their website, SEO, and rankings have to be above and beyond.

Did you know that marketers who use video get 83% more qualified leads annually?

As a marketing professional or sales leader, you are most likely to experience the pressure to hit several metrics or targets each quarter. If you have ever found yourself in this position, it is safe to say that most of your efforts coincide with lead generation. In most companies, the sales team is separate from the[...]