Lead generation is a big challenge for tech companies and especially for tech startups. There are many reasons why startups fail, and one of them can be a poor marketing strategy.
Marketing and Lead Generation Trends for Tech Companies in 2018
Every year comes with new technologies, and companies innovate and implement new ways to better communicate and promote their services to the customers. The clients’ expectations become more refined, as the B2B digital marketing strategies tend to reach them with more disruptive, cutting-edge tools and marketing[...]
5 Key Benefits that GDPR Brings to Your Marketing (and Sales)!
GDPR (General Data Protection Regulation) is dominating the headlines for all the wrong reasons. Whilst industry commentators and journalists have focused on the huge fines and reputational damage associated with non-compliance, few have actually pinpointed the advantages for businesses. I am not going to go over the[...]
Insights on Business Intelligence Outsourcing in European Markets
Back in February, Gartner estimated that the business intelligence and analytics market would reach $18.3 billion in 2017, a 7.3% increase over 2016. With that in mind, we’ve decided to create a study on how several European countries approach this topic, and what their stance is on business intelligence outsourcing.
Go-to-Market Strategies for SaaS Startups
The reactions generated whenever a new service hits the market are an indicator of its potential to survive. To give SaaS startups a better idea of what their options are, we’ve put together a presentation that goes over the different pricing models, selection criteria, industry-specific statistics, ways to formulate[...]
B2B Marketing Tactics Benchmark Study for IT&C Business
Earlier this year NNC Services elaborated a benchmark study to identify what are the best practices and benchmarks when it comes to business development and lead generation of information technology companies, be it software, solutions or service providers.
3 benefits of using Inbound Marketing for IT companies
Companies all over the world have dramatically changed their acquisition process and their workflow. 10 years ago, people were only buying from 9 to 5, during office hours; the office spaces were usually private, and mostly cubicles; and the most common information resources were usually newspapers, magazines, TV and[...]
How can marketing outsourcing be beneficial for your company?
It is summer, and we thought it may be useful to get back to basis for some light reading and remind ourselves about the benefits of marketing outsourcing.