Many B2B companies have turned their backs on social media marketing. However, they have to realize that things have changed. Social media is a never-ending and shifting landscape. If your business never engages in experimenting, then it will never leave its comfort zone - you might as well hang a “Closed” sign on[...]
Startup Weekend is a global grassroots movement dedicated to aspiring entrepreneurs (developers, business people, marketers). In just 54 hours, a group of people learn the basics of founding a startup and how to develop the best strategy meant to successfully launch a product or service.
Once social media channels took over the online environment, marketers realized that they needed to start creating compelling content presented in a variety of forms, types and shapes – blogs, interviews, videos, podcasts and photos. But, these were not enough, and a while later, infographics entered the stage.