Tag - Marketing blog

What is HubSpot and its Agency Partner program?

HubSpot represents the main global promotor of Inbound Marketing, known for its efficient automation and measuring tools for marketing activities. The marketing platform is designed to maximize ROI when used in marketing and sales campaigns, by replacing manual costly[...]

What is HubSpot and its Agency Partner program?

HubSpot represents the main global promotor of Inbound Marketing, known for its efficient automation and measuring tools for marketing activities. The marketing platform is designed to maximize ROI when used in marketing and sales campaigns, by replacing manual costly[...]

In the context of last year’s changes concerning data privacy (GDPR and California Consumer Privacy Act), online data collection has an altered growth. These data protection regulation had a massive impact on marketing activities as well. B2B marketers can't use anymore personal details to run targeted campaigns, and[...]

As we enter the second quarter of 2019, you will notice that the search engines are becoming smarter by the day thanks to the latest developments in artificial intelligence, machine learning and big data analysis. Unless your tech startup is staying on top of these many changes, you can risk seeing it sink into the[...]

As your company starts growing, you will find it more difficult to maintain 1:1 relationship with your customers. Your marketing program will become too complex to handle only with Outlook, Word, and Excel spreadsheets and this is when marketing automation comes to the rescue.

Your marketing department should use marketing frameworks. Why? Because they can overcome the moments of insecurity and instability in the process of marketing strategy implementation. Building a medium-long marketing strategy is recommended when you have to manage budgets and set business objectives.

Leaving behind 2018, it’s time to acknowledge the significant shift that will occur in the recruiting landscape in 2019. According to MRINetwork, 90% of recruiters say today’s labor market is candidate-driven, up from 86% in 2017. We live in a candidate-driven market, where the employee experience is synonymous with[...]