Go-to-Market Strategies for SaaS Startups

10 Oct

Go-to-Market Strategies for SaaS Startups

By Freemium SaaS, Go-to-Market, Go-to-Market Strategies, Marketing, SaaS

The reactions generated whenever a new service hits the market are an indicator of its potential to survive. To give SaaS startups a better idea of what their options are, we’ve put together a presentation that goes over the different pricing models, selection criteria, industry-specific statistics, ways to formulate the pricing strategy, along with our recommendations for each of these aspects. Read on to find out what you’ll find inside!

SaaS Startup Best Practices

When launching a SaaS startup you need to figure out best practices and efficient pricing strategies, the most common call-to-action and the ways you can the list prices publicly. The latter is particularly important if the service you provide isn’t a one-size-fits-all solution. Such tailored options work best when your company needs to accommodate needs that vary a lot in volume and value. Provided that your company manages to match the customers’ needs with reasonable pricing scheme, this flexibility will not go unnoticed.

From Commercial Open SaaS to the Paid SaaS subscription model you should consider freemium pricing strategies in most cases for heavily enrolling users to your app upon launching. Based on the envisioned sales model (online automates sales vs direct high touch enterprise sales_, the solution value and the customer type you are addressing, you need to figure out what is the best option that suits your own startup.

How to Formulate the Pricing Strategy

To find out more about each of the aforementioned aspects and what we advise SaaS startups to do in each scenario, download our latest presentation on SaaS go-to-market models and pricing strategies in PDF format by entering your details in the form to the right. Let us know what path you’re considering choosing for your SaaS startup!

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