Grow Your Revenue Through Marketing Automation for B2B

Today’s businesses are not willing to wait for a company to reach out with the information they need to make a decision; they’re going to look for it! This is excellent news for marketers because once you’ve defined the right marketing tactics and optimized your website and content, you can conceivably gain a steady stream of warm leads through your website.

Sales funnels and message options can be overwhelming. Still, these three tips will help you zero in on what matters most as you begin the process of increasing your revenue through marketing automation for B2B.

  1. Automate Your Welcome Program

People are interested in learning about the critical aspects of your business: pricing, how you compare to the competition, and how your product will enhance their lives. After identifying those components, they can be integrated into an automated onboarding process. For example, let's pretend a new customer has just stumbled upon your online store. Your website ranks well on their search engine results page (great job on that SEO! ), even if they aren't committed to your solutions.

If someone is looking for a new solution, the downloadable guide you provide that makes comparisons between different systems would be pretty helpful. To receive the guidebook, the anonymous visitor enters their details. Because of your marketing automation system, this previously unknown visitor is now considered a known one. 

Use this to initiate communication with the person and then regularly update them with relevant information by email. By gently guiding them farther into your customer journey, you're coming across as helpful and not intrusive.

  2. What Should Be Done Next?

Depending on the features of your marketing automation platform and how well they mesh with your website, you may be able to establish the next-best actions for your visitors that take them on a personalized path to conversion.

Most businesses (over 80%) are either using or planning to use marketing automation software, and the results have been positive: an increase in revenue of 10% or more. This can take several forms, such as a section of your website that displays the user's name, a personalized greeting, and a call to action encouraging more interaction with your company.

This might take the form of a chatbot that remembers the user's past visits to the site and browsing history. Keeping track of your customers' data in one place might help you surprise and excite them, but only if you're using it to improve your services and the user experience. 

An example of such a tool would be a chatbot that remembers previous visitors and their page views. Keeping track of your customers' data in one place might help you surprise and excite them, but only if you're using it to improve your services and the user experience.

  3. Which Buttons Do I Push?

Due to the high cost and inconvenient timing of post-contract training, more and more businesses are turning to outsourced marketing solutions to back up their marketing efforts. These specialists know their way around a marketing platform well enough to foresee potential strategies and access qualified solutions professionals who can walk personnel through the steps necessary to implement such plans.

As the marketing technology landscape develops and the tools within it get more complex, this emerging trend is expected to continue to gain purchases. Also, follow the latest updates on Account Based Marketing from specialists in the field.

Marketing Automation Challenges

Consequently, marketing automation software such as email services, social media monitoring, and management apps, customer relationship management (CRM) platforms, and lead generating and nurturing technology successfully fill the void and free up the marketers' time.
However, it's essential to acknowledge that marketing automation does have some challenges.

Learn about the most known marketing automation challenges and find out how to get over them:

• Not Making Enough of Automation

Choosing an appropriate platform or application, implementing it, and teaching your staff to utilize it effectively is not a simple task. Primarily if the vendor doesn't provide free onboarding, this whole procedure might be a hassle. When it comes to marketing automation, small firms are often the most in need of and might profit the most from it. Still, they often lack the knowledge to successfully integrate and use these beneficial technologies.

• Lack of Engaging Content

There is already a ton of content on any topic you can think of, so standing out from the crowd with a fresh take is essential to win over readers and keep them coming back for more. This is why it's crucial to your digital marketing plan to discover how to get started blogging and why you should keep at it regularly.

• Using Automation for Non-Automated Tasks

While it's true that marketing automation can help you get more done in less time, not every process is a good candidate for computerization. For example, while it may be tempting to use automation to save time and money, developing content is an activity that should not be mechanized. Some technologies can help you automate content generation processes, but you still need to do the work yourself.

If you're tired of seeing your pricey marketing technology stack go unused, you may be ready to do something about it. Contact our team specialist to take full advantage of marketing opportunities.