How can HubSpot Marketing Automation help you?

13 Feb

How can HubSpot Marketing Automation help you?

By free marketing tools, automated marketing, marketing automation for B2B businesses

How can HubSpot help me? Believe it or not, that is one of the most frequently asked questions we hear when we talk about HubSpot. People often find it hard at first to comprehend why or even how Hubspot marketing automation can help their business.


But this is to be expected, the transition from a run-of-the-mill campaign strategy to a sophisticated and automated campaign can often prove quite challenging. But don’t worry, in time everything will make sense. We are a Hubspot Silver Partner, so allow us to guide you through the HubSpot campaign tools.


Before going in-depth with all the fancy email marketing tools Hubspot puts at your disposal (some of them are even free), we should talk about the marketing automation concept.


‘’What is it exactly?’’--The marketing automation services allow you to get rid of those repetitive tasks. These tasks represent your email campaigns, social media posts, and your ads. The marketing automation technology opens up a gate to a realm where you can offer a personalized experience to your prospects.


In a nutshell, all the marketing automation tools are part of a software that is designed to boost your efficiency and allow you to better grow your business. In the end, you will notice what impact it has on your revenue, and how it translates into better conversions and deals.

Click here to see more email campaign statistics.



How can HubSpot marketing automation tools help me with my campaigns?


When it comes to marketing campaigns, we can happily say that HubSpot marketing automation offers quite a variety of tools that significantly raises the performance. The campaign tools allow you to get a better scope of how things are working. It will enable you to see the bigger picture and to develop your strategy better. Essentially these tools are used whenever you are trying to market something.


The campaign tool that we are talking about is this well-organized dashboard that allows you to monitor and organize every piece of your campaign. It doesn’t matter that we are talking about emails, blog posts, social media, or something else. Hubspot is an integrated marketing software platform where you can easily manage everything from one place.




We keep talking about these automation tools but allow us to actually explain what they do.



  • Analytics are very important, Hubspot allows you to track them and convert them into the marketing goals that you are seeking. You can see how your team works and what they are adding to your marketing channels.


  • Every piece of information is essential. With the help of custom forms, you can convert a random website visit into a qualified lead. You can create dozens of these forms, each for a different result. Everything perfectly syncs with your database and CRM.


  • Personalization is the key to everything, so create custom fields that allow you to better connect with prospects.


  • Get rid of the repetitive task of manually sending emails. Workflows are here for you. Enroll contacts, create campaigns, and save up the time. Nurturing campaigns are the answer for you, my friend. The process enables you to better communicate with your sales team and work like a well-oiled machine.


  • Content is the mother of everything, so let’s not forget about it. Luckily for you, Hubspot marketing automation has a place for it as well.


  • Create incredible landing pages. No IT, no designer needed, just you and your imagination. You can have dynamic content, personalized for every visitor. A significant factor of the landing pages is the ability to test everything. So take your time and make sure everything is perfect.


  • Life is easy when everything is automated. And so is contact management. Let’s say someone completes one of your forms, the data collected creates a new contact that you can interact with. This makes everything easy for you and your sales team.


  • Build lists of contacts that target specific personas and sent them highly personalized emails.


  • Lastly, let’s talk about how you can promote your campaign. All your work is done, but now you need other people to see it. With only a click of a button, you can publish social posts, send emails, post blog articles, and manage your CTAs. You can quickly optimize content for every channel.



One of our favorite tools is the workflow one. When you fully understand it, you can notice that this tool goes beyond your normal email. It scales and grows, enabling you to spend less time worrying about it.


Here you can build incredible emails crafted explicitly for every lead nurturing campaign you desire. You already have every piece of information at your fingers because of your database. Use the advanced segmentation options to determine who gets enrolled in your custom workflows.


You should keep in mind that you can assign multiple workflows to any campaign. This means you can have both nurturing workflows and follow-ups if needed.


As we said above, this tool goes beyond email. Use this option to score leads, rotate leads

to sales, and easily manage your data in collaboration with your sales team.

How to make sure everything is ok!


All of these tools can help you, but at the end of the day, you are the most important factor in them.

Creating campaigns can be a complex process, but once you get used to it, it’s actually pretty straightforward. But you have to do it correctly--that’s a must when you want to have a successful one.



Why are you making it?


A crucial step that you need to be sure it’s taken right is your planning. You have to fully understand why you are doing this campaign. In doing so, you don’t have to worry about wasting budget and time. Asses what marketing materials your campaign will include. Only after you have grasped the complete idea of your campaign you can launch it.


What are your goals?


Who do you want to impact with it? In our experience, deciding the campaign impact is essential. Check your marketing funnel and who is your target. In order to determine these things, you need SMART GOALS. Basically, SMART GOALS are concrete targets that you want to achieve. When creating these, you want to use specific wording. You have to think of a particular KPI, for example, something you want to improve on, more leads, visitors, etc. Remember, aim for something achievable and something related to your business. After preparing these goals, you are ready to get into Hubspot.



What are your assets?


Once you identified the previous properties, you need to think of your assets. These will allow you to create and run your campaign.


Here are some crucial assets:

  • Emails
  • Blog Articles
  • Landing Pages
  • Ads
  • Workflows
  • Social Media


What content are you posting?


The time has come, where is your content? You have your assets, so you need to use them. The type of content you chose to create is up to you. Usually, it should relate to your business. But of course, your content can also touch multiple subjects. When we say content, we mean literally everything. From blog posts, landing pages, emails up to social media posts.


Start using Hubspot marketing automation software


We know there is a lot to go through in order to launch a campaign. But trust us when we say this. It’s worth it.


We think HubSpot marketing automation is the way of the future, but realistically that’s for you to decide. There are a lot of other tools out there, so you need to research what is right for you and what suits your business.


But don’t worry, take your time. Marketing automation is continuously evolving, so you have enough time to learn and catch up with everything.

Ready to talk?

Get in touch with us to find out more about how automating your business will help you!



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