3 Trends About Employer Branding You Can't Afford To Ignore in 2019

7 Jan

3 Trends About Employer Branding You Can't Afford To Ignore in 2019

By B2B Marketing, Employer Branding, Marketing, Marketing Management, blog

Leaving behind 2018, it’s time to acknowledge the significant shift that will occur in the recruiting landscape in 2019. According to MRINetwork, 90% of recruiters say today’s labor market is candidate-driven, up from 86% in 2017. We live in a candidate-driven market, where the employee experience is synonymous with the success of the employer branding strategy. Attracting candidates has become increasingly competitive, making companies treat candidates and employees as customers. These are good reasons why you should read about the most important 3 employer branding trends for 2019.

Employer branding trend number 1: Storytelling

Today everything is about a good story, and some companies have already discovered the benefits of investing in their employer branding story. What’s your company’s story? What makes your company a great place to work? There is no better answer to these questions than asking your employees to describe the joys and challenges of being part of your organization. Featuring your employees with authentic brand messages, you can make candidates imagine themselves working in your team. Include your employees in your company’s story and make them the stars of live video shows or podcasts. Listen to your employees, ask for their opinions and customize your employer story according to their insights.

Employer branding trend number 2: Inbound Marketing

Inbound marketing is a new way your company can attract and convert candidates into applicants. Inbound marketing is about building trust and credibility. It’s about adding value at every stage in your candidate's journey with you. But how do you do that? You attract candidates to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and finally, you delight them by continuing to act as an empathetic inspirational employer.  Inbound marketing is a strategy used in employer branding to proactively and continually attract and engage the candidates having in mind the goal to make them choose you as their next employer.  

Employer branding trend number 3: Social Media

Using social media is no longer about checking a candidate's timeline for incredible photos. In 2019, social networks will be the greatest employer branding tools that you can use to build your reputation as a credible employer and a great place to work. An effective social media strategy for employer branding has to incorporate an open dialogue, engaging candidates and employees in conversations, asking questions, responding to comments and likes, and personalizing answers.

Final Thoughts

2019 will be about the relationship between employers and employees more than in the previous years. In the context of new generations’ professional growth and expansion, as Millennials or Genz-ers, companies will face new challenges regarding employees’ retention and recruitment. This is the main reason why we offer employer branding support and consultancy, for you to hire and maintain the best talents for your organization.



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