6 Tips to Improve Your Company's Employer Branding Strategy

23 Apr

6 Tips to Improve Your Company's Employer Branding Strategy

By B2B Marketing, Digital Marketing, Employer Branding, Marketing, Marketing Strategy

Every successful Employer Branding strategy starts with a good story. We recommend that you listen to your employees and let their testimonials tell the story of your company. In the end, Employer Branding is not only about your reputation as a place to work, but it is also about your employees' perception of you as an employer.

Why should you invest in building a strong Employer Branding strategy? LinkedIn reported that a great Employer Brand makes it easier to recruit and it also impacts the business’ bottom line in more than one way: it reduces your turnover by 28%, it cuts your cost-per-hire by 50% and you are more likely to attract and retain top talent. Therefore, the 2018 Universum Report does not come as a surprise claiming that 84% of the World’s Most Attractive Employers say Employer Branding is one of their top priorities, up from 79% in 2017.

Now that you have learned how your company can benefit from a carefully crafted Employer Branding strategy, let’s have a look at the steps you can take to become an employer of choice.

1. Embrace transparency

Nowadays, potential candidates are more diligent in doing their research on a future workplace. This is the reason why you should be transparent and open about what it’s like to work for your company. One way to do that might be including real quotes and stories from your employees as they will increase the authenticity of your Employer Branding strategy.

2. Realise that fun is good for business

With so much time spent at work, it’s only natural to inject a bit of fun into our working lives to increase the workplace happiness and productivity. This will impact both your marketing and Employer Branding efforts because having fun at work gives employees something positive to talk about and share on social media, appealing to prospective staff and customers alike.

3. Hire for culture fit

There is a new trend on the hiring market according to which candidates are no longer chosen based on their resume qualifications but instead they are first selected for a culture fit and only afterwards for their skill set. By taking this approach, you can make sure that your future staff will be a right fit in the company from day one.

4. Learn from your successes and failures

Employer Branding is never stagnant. If you want to avoid falling behind the competition but at the same time improve your Employer Brand, then it’s imperative that you learn from your experiences, mistakes and outside feedback, and apply this knowledge to continually adapt and evolve your strategy.

5. Use visual storytelling in job descriptions

When looking for potential candidates, you should remember that we live in a digitized world, where the Internet is saturated with content. So if you want to take the lead and become an employer of choice, you might want to try a different approach. To exemplify what your company has to offer, use videos and photos to upgrade your job posts. The best part? All you need is a phone, tripod, microphone kit and your employees.

6. Use Instagram to share your company’s daily life

Storytelling is great not only for job descriptions but it is also an opportunity to make your brand personal, to tell the story of real people rather than the faceless corporate. Imagery of your people having a great time at work sends a powerful message to anyone who is considering connecting with your organisation. What is more, by publishing Employer Branding content internally, you reinforce positive messages about your organisational culture, and remind your employees of the great environment that you have all created together.

Final thoughts

Now that you have learned 6 innovative ways to improve the Employer Branding strategy for your company, do you think you are ready for the challenge? Get in touch with us today and our dedicated team of experts will be happy to assist you become an employer of choice.

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