Tag - Blog

Do you have a new product or service, or you are in the process of deploying one and you don’t know how to market it?

Without promoting a new and fresh product or service, no matter how well it’s made, the chances of success are very small. First of all, you must ensure that the product or service you offer is usable[...]

So you have this new marvelous website and a new Facebook page that you hope will make your audience love you. But you have to build this audience first. Where to begin? Here are number of ways to popularize your Facebook page and make everyone to „like” you:

In the marketing’s world any kind of campaign has the potential to blow sales expectations or kill them. Following the same topic as in my previous post I’ve listed below some examples of what I consider to be the worst retail marketing campaigns and what we can learn from them.

In the old days, musicians needed a song and a record label. But nowadays, things are changing and musicians have to embrace social media strategies to meet their fans. Either we are talking about famous artists or just those who are at the beginning of the road, social media should not miss from the communication[...]

I’m a fan of Jamie Oliver not only because he cooks well but because he’s fun. His recipes, lifestyle, restaurants, food are fascinating to many. And he runs great campaigns to raise food awareness.

Now that we already discussed what key marketing lessons the TV show Game of Thrones can teach us, we would like to discuss in the article below about another great TV cult show and the lessons that can be learnt from it by any marketer: Mad Men.

Are diamonds still a girl's best friend? I would never say no to a diamond but... Did Cinderella, Dorothy of OZ or even Carrie Bradshawfrom Sex and the City‘s found their happiness due to this magic stones? Without the glass slipper Cinderella would still clean chimneys and windows, without her ruby slippersDorothy[...]

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.