Tag - Blog

During their visit to USA last week, our own Loredana Niculae (CEO) and Oana Burghelea (COO), were invited to one of the hottest Social Media radio shows, Desocial Strategies, hosted by Jeffrey DeSocio on one of the leading online business radios in US, UR Business Network.

It is a truth universally acknowledged that every sales process has to start with creating a new connection with a potential customer, and this is particularly true for B2B sales. For some years now, social media has created the perfect environment to foster meaningful connections with our target audience.

From working on hundreds of campaigns for our clients, we’ve noticed that most of them see telemarketing as an isolated activity. However, to deliver results, telemarketing is much more effective if it’s closely integrated with related activities. Maximum benefits must be extracted from the best point about[...]

In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most[...]

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

An old Chinese curse says “May you live in interesting times” and surely no one can deny that current developments in technology qualify as interesting. As a result, it’s not easy being a start-up – around 60% see their 3^rd birthday and only 35 % get to 10 years old (according to studies from the US Bureau of Labor[...]

An old Chinese curse says “May you live in interesting times” and surely no one can deny that current developments in technology qualify as interesting. As a result, it’s not easy being a start-up – around 60% see their 3^rd birthday and only 35 % get to 10 years old (according to studies from the US Bureau of Labor[...]

What better way to start a new year than to stay informed and prepare for future opportunities? B2B marketing arena makes no difference, on the contrary. It is already a fact that, with each passing year, marketing and social media are evolving faster and faster.