Author - Andrada Radu

In a world dominated by big names, it is quite challenging for IT startups to make it on the market. Even though Eastern Europe delivered several successful stories including Prezi and LogMeIn from Hungary, uberVU and InterAKT from Romania, AVG and Avast from the Czech Republic, Nordeus from Serbia, Filestube from[...]

Many people ask themselves how to be successful when establishing a new business. And by this I mean how to have many satisfied clients. In the 3.0 marketing era, in order to have success, it is essential to address to people’s needs or fears when launching a new product or service. Especially in the situation when[...]

People love taking sneak peeks and finding out what happens behind the scenes with their favorite brands. Lots of companies understood this and provided fans with what they would appreciate most. For example, Burberry posted on the Instagram profile backstage pictures from photo shoots and avoided treating the[...]

In the old days, musicians needed a song and a record label. But nowadays, things are changing and musicians have to embrace social media strategies to meet their fans. Either we are talking about famous artists or just those who are at the beginning of the road, social media should not miss from the communication[...]

Everyone is on the Internet now, lots of people use social networks to communicate and they access the information from mobile devices from everywhere around the world. Businesses went where their potential customers are, they created solutions and services meant to help them and offer them experiences – this is old[...]

Everyone is on the Internet now, lots of people use social networks to communicate and they access the information from mobile devices from everywhere around the world. Businesses went where their potential customers are, they created solutions and services meant to help them and offer them experiences – this is old[...]