Tag - Blog

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.

In a previous article, we were talking about the new era of marketing, Marketing 3.0. The key marketing concept is value. Marketers approach consumers as whole human beings with minds, hearts and spirits. So Marketing 3.0 complements emotional marketing with human spirit marketing.

In a previous article, we were talking about the new era of marketing, Marketing 3.0. The key marketing concept is value. Marketers approach consumers as whole human beings with minds, hearts and spirits. So Marketing 3.0 complements emotional marketing with human spirit marketing.

With the summer holiday, where I am going to spend my vacation is top priority for everyone. And where else should the hotels be present if not on social media? Indeed, friends and family are still the most influential when deciding where to spend our hard earned time off. Posting pictures and updates on personal[...]

For a lot of businesses, in the summertime things tend to slow down.  Fortunately, you can accomplish a lot during this period, especially when it comes your content marketing strategy. It’s a great time to get around those things you’re just way too busy for the rest of the year.

For a lot of businesses, in the summertime things tend to slow down.  Fortunately, you can accomplish a lot during this period, especially when it comes your content marketing strategy. It’s a great time to get around those things you’re just way too busy for the rest of the year.

Eastern Europe is well-known as an important hub of IT outsourcing companies. But as East Asia, particularly India, has been seen the top outsourcing region, companies based in Eastern Europe have to market their advantages at the very best. This does not mean spamming companies with emails all over Europe or United[...]

Imagine that you had finished an important online campaign for your company or brand and now you have to evaluate the communications results. There are several online monitoring tools that will allow you not only to measure the campaign’s results, but also to monitor and manage your online presence.

We live in the era of Marketing 3.0 – the value-centric marketing. Thinking as a consumer, not a marketer is now more important than ever before. Marketing 3.0 has to meet consumers’ both emotional and rational needs. Your marketing strategy needs to center on consumers, not on your company. 

Pinterest and Instagram should no longer miss from your social media strategy – the top two visual social media networks will help you get the best out of your marketing approach. Visual content also found a good home on Facebook and it is a proven fact that it brings better engagement and higher reach and virality.