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If you’re not taking advantage of the power of infographics you're obviously losing out. Infographics are not only visually beautiful and entertaining to look at, but they are also a very successful marketing tool. Infographics combine the factual relationship to data with the design characteristics of visuals, which[...]

When you put a query into the Google search bar, you've probably seen the usual text ad that appears at the top of the Google results page. The Google Search Network relies heavily on text adverts, which are referred to as "text ads." They may be quite powerful and are an important part of the marketing mix for many[...]

You have a limited marketing budget. You should consider which marketing channels to prioritize when you begin to determine where and how to deploy your budget. Quality, as is often the case, trumps quantity. Sure, you could try to accomplish "a little bit of everything," but is that the most efficient use of your[...]

With the recent escalation of violence in Ukraine, hundreds of thousands of people have fled their homes and are now living in refugee camps throughout neighboring countries. Fortunately, some Ukrainian business owners and entrepreneurs have come together to create the High Tech Biz Relief Fund , which offers grants[...]

Nowadays, agility is critical and customers become more tech-savvy. Companies wonder how to adapt their offerings better to suit their customers' needs better. While advertising is an integral part of many companies, there is a constant effort geared towards generating increasing website traffic. Leads from SEO or PPC[...]

Marketers frequently assess the effectiveness of campaigns and channels. Opens, clicks, unsubscribes, and purchases might all be important email analytics. It might be cost-per-click and cost-per-conversion for PPC advertisements.

It's the ultimate question in sales and marketing. There are a plethora of tools, data pieces, and prediction models available.

Search Engine Optimization (SEO) can be an intimidating term for marketers and business owners alike.  If you have no experience in the field, leveraging the top search engine algorithms may sound like an either impossible or improbable task.

If you're reading this, you've probably heard of pay-per-click (PPC) advertising and Google Ads - the industry's premier advertising platform. Is Google Ads, however, the finest ad network for your company?

Unless your tech startup is staying on top of these many changes, you can risk seeing it sink into the deep dark ocean of search engine results. We believe that the solution to your problem is a strong and effective SEO strategy tailored to your business needs.