Great tips on setting goals for your B2B growth

How satisfied are you with the success of your company? Are you patting yourself on the back for accomplishing every goal? Smiling as you glance over your extensive list of accomplishments? Are you sitting on your laurels?

If the answer is no, you're like many company owners who struggle to meet their goals. You know exactly what you want—a larger business, more per-customer sales, more leads, and higher profits—but you're having trouble meeting your targets.

NNC offers business services ranging from goal setting to financing, employee management, and marketing techniques. Moreover, we are proud to announce the next course on Business Growth.

In this article, we'll give you an insight from the course on how to define clear, achievable objectives for your business, as well as how to make the necessary changes to power through them. Let's make 2022 the year you achieve every business goal you set for your B2B growth.

1. Determine which goals you wish to prioritize

One of the most difficult issues in any company is that everything must be completed at the same time. You must locate new clients, keep current clients satisfied, manage your money, simplify your operations, and inspire your personnel all concomitantly.

When it comes to reaching your company's goals for the year, you must first determine what your top priorities are.

A SWOT analysis is an excellent technique to determine what needs to be addressed first. It assesses the strengths, weaknesses, opportunities, and dangers of your company.

SWOT analysis works best as a team activity, allowing you to collaborate to examine everything and make practical ideas. It can be even more advantageous to collaborate with other departments (especially Sales) to gain new insights on what falls into each category.

2. Review the goals with the team

Every successful business owner knows that the people who work for you are your most valuable asset.  Your team is out there every day, working on your products or talking to clients. They are the people who can tell you what’s working and what’s not, what’s holding your business back, and where you should be focusing your efforts and setting your business goals for the year ahead.

So, once you’ve completed your SWOT analysis and selected what you think should be the top goals for your business, sit down with your employees and get their feedback. They may agree, or they may have useful insights that you haven’t thought of.

3. Make your objectives SMART

After you've settled on three to five company objectives. It's now time to take them from the concept stage to the action stage and set SMART goals:

Specific: What precisely are you planning to do?

Measurable: How will you know whether you're on the right track?

Achievable: How will you put the aim into action?

Relevant: Does the aim relate to your broader goals?

Timely: When do you plan to complete the task?

4. Set your KPIs

Now that you've developed your goals with your team and translated them into SMART goals, you must consider two aspects: monitoring your progress and defining timescales.

To successfully manage your inbound marketing plan, you must also understand how to leverage the data that you have at your disposal.

And, in order to truly drive company success, you must have all of your KPIs in one location.

Some tools, such as Google Analytics, allow you to measure some of the key performance indicators (KPIs) you require, primarily those linked to your website's viewership and search engine ranking.

Marketing automation technology is an option. These products' reporting capabilities allow you to see your whole performance at a glance, including content, banners, click-through rate, social media advertising, and much more.

In the Business Growth Bootcamp, we unravel a couple of automation tools that allow you to streamline marketing tasks and role responsibilities through workflows and triggers. Register now and learn how to make use of them.

5. Find your ICP (Ideal Customer Profile)

          The easiest way to build an ICP is to use a template or to ask the following questions:

Once the ICP has been determined, it can be utilized to create content that is relevant and entertaining to the individuals you want to target at the companies you want to reach. Certain areas of interest will reoccur among businesses that fit the ICP. Some of these issues are tangential, while others are more direct. The idea is to develop material and dialogues around certain subjects in order to attract the appropriate audience or to be relevant in direct talks with a salesperson. Then, as conversions continue and are recorded, you can assess success to see what potential customers are reacting to the most by verticals, industries, roles, and so on, to assist in widening the discussion and driving conversions to increase revenue.

Learn more about setting goals for your B2B company by enrolling in our next Bootcamp here or drop us a line and schedule a free consultation with one of our experts.