Blog

In the world of PPC, machine learning and automation might be somewhat frightening. These advanced technologies may eliminate human-run campaigns in favor of robots, who will never be able to scale a campaign and will certainly lack the "human touch." Although exact results dictate all PPC campaigns, there must be a[...]

Content Marketing is one of the essential parts of every company, regardless of industry or activity. A strong content strategy is guaranteed to help you drive traffic, increase conversions, and establish your brand online.

A Google Ads campaign's success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad.

Most consumers no longer pay attention to the constant barrage of advertisements from conventional outbound marketing methods. By providing consumers with valuable content and answers, inbound marketing has a greater chance of creating new leads or closing existing ones than outbound marketing. In addition, a current[...]

We now have more ways than ever to communicate with customers and potential clients. Competitiveness has increased as a result. There is a lot of information about your products and services, as well as the competitors, on search results pages and social networking sites. With so many alternatives accessible in[...]

B2B contact marketing campaigns have numerous cost and effectiveness advantages, but, if they’re not run correctly, they can bring more losses than benefits.

Getting the B2B marketing budget right is an aspect that all companies should look into, regardless of their size. Paying attention to how each marketing dollar is spent eventually makes the difference between a positive and a negative ROI. In the case of new campaigns, where there’s no historical data to rely on,[...]

In the Digital Conference we hosted last month, we had an amazing speaker panel: Terri Mock - Chief Strategy and Marketing Officer @ Rave Mobile Safety, Monica Dumitriu - Head of Marketing @ FLOWX.AI, Matei Psatta - Co-founder & CMO @ TPS Engage and Daniel Bird - Channel Account Manager @ HubSpot. We asked them some[...]

How satisfied are you with the success of your company? Are you patting yourself on the back for accomplishing every goal? Smiling as you glance over your extensive list of accomplishments? Are you sitting on your laurels?

We hosted a digital conference around B2B Marketing Channel Performance a week ago. We had a fantastic speaker panel: Terri Mock - Chief Strategy and Marketing Officer @ Rave Mobile Safety, Monica Dumitriu - Head of Marketing @ FLOWX.AI, Matei Psatta - Co-founder & CMO @ TPS Engage and Daniel Bird - Channel Account[...]