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Now that we already discussed what key marketing lessons the TV show Game of Thrones can teach us, we would like to discuss in the article below about another great TV cult show and the lessons that can be learnt from it by any marketer: Mad Men.

Everyone is on the Internet now, lots of people use social networks to communicate and they access the information from mobile devices from everywhere around the world. Businesses went where their potential customers are, they created solutions and services meant to help them and offer them experiences – this is old[...]

Everyone is on the Internet now, lots of people use social networks to communicate and they access the information from mobile devices from everywhere around the world. Businesses went where their potential customers are, they created solutions and services meant to help them and offer them experiences – this is old[...]

Are diamonds still a girl's best friend? I would never say no to a diamond but... Did Cinderella, Dorothy of OZ or even Carrie Bradshawfrom Sex and the City‘s found their happiness due to this magic stones? Without the glass slipper Cinderella would still clean chimneys and windows, without her ruby slippersDorothy[...]

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.

Even if you are not a regular watcher of HBO’s TV series “Game of Thrones”, it is impossible not to have heard about it or stumbled upon one of the many tweets or articles discussing the latest developments of the storyline.

In a previous article, we were talking about the new era of marketing, Marketing 3.0. The key marketing concept is value. Marketers approach consumers as whole human beings with minds, hearts and spirits. So Marketing 3.0 complements emotional marketing with human spirit marketing.

In a previous article, we were talking about the new era of marketing, Marketing 3.0. The key marketing concept is value. Marketers approach consumers as whole human beings with minds, hearts and spirits. So Marketing 3.0 complements emotional marketing with human spirit marketing.

With the summer holiday, where I am going to spend my vacation is top priority for everyone. And where else should the hotels be present if not on social media? Indeed, friends and family are still the most influential when deciding where to spend our hard earned time off. Posting pictures and updates on personal[...]