Blog

People love taking sneak peeks and finding out what happens behind the scenes with their favorite brands. Lots of companies understood this and provided fans with what they would appreciate most. For example, Burberry posted on the Instagram profile backstage pictures from photo shoots and avoided treating the[...]

In the old days, musicians needed a song and a record label. But nowadays, things are changing and musicians have to embrace social media strategies to meet their fans. Either we are talking about famous artists or just those who are at the beginning of the road, social media should not miss from the communication[...]

I’m a fan of Jamie Oliver not only because he cooks well but because he’s fun. His recipes, lifestyle, restaurants, food are fascinating to many. And he runs great campaigns to raise food awareness.

Green marketing or Environmental marketing in a nutshell means the marketing of “environmentally friendly” products. Of course, we are not talking about a new born concept; green marketing has been around since 80’s, when the world first heard of CSR (corporate social responsibility). Basically it relies on a[...]

Now that we already discussed what key marketing lessons the TV show Game of Thrones can teach us, we would like to discuss in the article below about another great TV cult show and the lessons that can be learnt from it by any marketer: Mad Men.

Everyone is on the Internet now, lots of people use social networks to communicate and they access the information from mobile devices from everywhere around the world. Businesses went where their potential customers are, they created solutions and services meant to help them and offer them experiences – this is old[...]

Everyone is on the Internet now, lots of people use social networks to communicate and they access the information from mobile devices from everywhere around the world. Businesses went where their potential customers are, they created solutions and services meant to help them and offer them experiences – this is old[...]

Are diamonds still a girl's best friend? I would never say no to a diamond but... Did Cinderella, Dorothy of OZ or even Carrie Bradshawfrom Sex and the City‘s found their happiness due to this magic stones? Without the glass slipper Cinderella would still clean chimneys and windows, without her ruby slippersDorothy[...]

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.