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For a lot of businesses, in the summertime things tend to slow down.  Fortunately, you can accomplish a lot during this period, especially when it comes your content marketing strategy. It’s a great time to get around those things you’re just way too busy for the rest of the year.

For a lot of businesses, in the summertime things tend to slow down.  Fortunately, you can accomplish a lot during this period, especially when it comes your content marketing strategy. It’s a great time to get around those things you’re just way too busy for the rest of the year.

Eastern Europe is well-known as an important hub of IT outsourcing companies. But as East Asia, particularly India, has been seen the top outsourcing region, companies based in Eastern Europe have to market their advantages at the very best. This does not mean spamming companies with emails all over Europe or United[...]

Imagine that you had finished an important online campaign for your company or brand and now you have to evaluate the communications results. There are several online monitoring tools that will allow you not only to measure the campaign’s results, but also to monitor and manage your online presence.

We live in the era of Marketing 3.0 – the value-centric marketing. Thinking as a consumer, not a marketer is now more important than ever before. Marketing 3.0 has to meet consumers’ both emotional and rational needs. Your marketing strategy needs to center on consumers, not on your company. 

Pinterest and Instagram should no longer miss from your social media strategy – the top two visual social media networks will help you get the best out of your marketing approach. Visual content also found a good home on Facebook and it is a proven fact that it brings better engagement and higher reach and virality.

Pinterest and Instagram should no longer miss from your social media strategy – the top two visual social media networks will help you get the best out of your marketing approach. Visual content also found a good home on Facebook and it is a proven fact that it brings better engagement and higher reach and virality.

Google Analytics has millions of fans everywhere there is a website, whether business one or personal blog. It is an indispensable tool beloved by marketers and and not only all around the world. But to remain on top, it is necessary to permanently adapt to ever changing needs. Therefore, last week Google Analytics[...]

The entertainment industry seems to be the best fit for driving business through social media marketing. The main reason for this is that they share the same goals: entertaining and connecting people.

The entertainment industry seems to be the best fit for driving business through social media marketing. The main reason for this is that they share the same goals: entertaining and connecting people.