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The main goal of every B2B Tech startup is to achieve growth. Having a great product or service is essential for growth, but it won’t be enough. Your business also needs an effective marketing strategy, one that will show the strengths of your product or service to the right clients and investors. Defining the best[...]

Is your B2B marketing plan for this year all set or do you still think how to achieve your goals? If you’re looking for ways to step out of the crowd, here are 5 stages to complete when setting your B2B marketing plan up.

You might think that being a technology professional is all you need to work successfully as one. After all, you’ve finished your studies, you might also have experience, you are passionate about your activity, you work hard, so what else could you need for your career advancement? Well, you need personal branding.[...]

US users spend up to 5 hours per day on mobile devices, a time that has increased 69 percent year-over-year, reported analytics firm Flurry. The number of app downloads jumped in 2017 to almost 200 billion and is forecast to rise to 352 billion by 2021. Since mobile traffic eclipsed desktop traffic, launching a mobile[...]

If you have done your B2B Marketing plans for 2018 or if you’re still planning and you want to make sure you have everything covered, here are some of the main trends that you can’t afford to miss once the new year starts. Big Data and Video Storytelling are among the most important ones, but the others shouldn’t be[...]

If you have done your B2B Marketing plans for 2018 or if you’re still planning and you want to make sure you have everything covered, here are some of the main trends that you can’t afford to miss once the new year starts. Big Data and Video Storytelling are among the most important ones, but the others shouldn’t be[...]

As 2017 nearly comes to an end, marketers involved in the B2B sector are drawing the line to see which of the used techniques have had the greatest uplift for businesses.

No matter what marketing planning model your company uses, reaching certain results within a specific timeframe is definitely among the objectives. The problem is that sometimes it’s impossible to achieve the desired results in the desired timeframe without hiring additional employees. Increasing the pace is often[...]

Continuing our series of blog posts on how IT&C companies approach lead generation depending on their size, we would like to present you the specifics of medium businesses. Among the details that we’ll discuss are the percentage of medium companies that perform any lead generation activities, the preferred tactics and[...]

Dreamforce 2017, the #1 Technology Industry Event in San Francisco, according to BizBash, has started on November 6 and promised to bring together Salesforce experts from all over the world. Considering the new features introduced in the Salesforce Winter ‘18 Release and the exceptional speakers, this is surely an[...]