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Content marketing has undoubtedly gained a lot of focus in recent years, especially since the reach of the distribution channels has increased tremendously. Being committed to this type of marketing can make a world of difference in generating awareness, educating prospects and even current customers about the[...]

Your B2B marketing strategy and approach matter more than your tool when focusing on marketing automation. Because of that, you should only develop your business based on something other than a marketing automation platform but the other way around, such that you can produce relevant lead data or marketing and sales[...]

GDPR (General Data Protection Regulation) is dominating the headlines for all the wrong reasons. Whilst industry commentators and journalists have focused on the huge fines and reputational damage associated with non-compliance, few have actually pinpointed the advantages for businesses. I am not going to go over the[...]

Getting the B2B marketing budget right is an aspect that all companies should look into, regardless of their size. Paying attention to how each marketing dollar is spent eventually makes the difference between a positive and a negative ROI. In the case of new campaigns, where there’s no historical data to rely on,[...]

The main goal of every B2B Tech startup is to achieve growth. Having a great product or service is essential for growth, but it won’t be enough. Your business also needs an effective marketing strategy, one that will show the strengths of your product or service to the right clients and investors. Defining the best[...]

Is your B2B marketing plan for this year all set or do you still think how to achieve your goals? If you’re looking for ways to step out of the crowd, here are 5 stages to complete when setting your B2B marketing plan up.

You might think that being a technology professional is all you need to work successfully as one. After all, you’ve finished your studies, you might also have experience, you are passionate about your activity, you work hard, so what else could you need for your career advancement? Well, you need personal branding.[...]

US users spend up to 5 hours per day on mobile devices, a time that has increased 69 percent year-over-year, reported analytics firm Flurry. The number of app downloads jumped in 2017 to almost 200 billion and is forecast to rise to 352 billion by 2021. Since mobile traffic eclipsed desktop traffic, launching a mobile[...]

If you have done your B2B Marketing plans for 2018 or if you’re still planning and you want to make sure you have everything covered, here are some of the main trends that you can’t afford to miss once the new year starts. Big Data and Video Storytelling are among the most important ones, but the others shouldn’t be[...]

If you have done your B2B Marketing plans for 2018 or if you’re still planning and you want to make sure you have everything covered, here are some of the main trends that you can’t afford to miss once the new year starts. Big Data and Video Storytelling are among the most important ones, but the others shouldn’t be[...]