Tag - Social media marketing

It is a truth universally acknowledged that every sales process has to start with creating a new connection with a potential customer, and this is particularly true for B2B sales. For some years now, social media has created the perfect environment to foster meaningful connections with our target audience.

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]

The rapid spreading of mobile devices and the photo editing tools that are easier and easier to use allowed us all to become publishers. Marketers in all industries noticed how much brand engagement they receive if they communicate with images rather than words. Visual content is on the rise since 2012 but in 2014 it[...]

In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most[...]

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

In his book “Purple Cow: Transform Your Business by Being Remarkable”, Seth Godin says that the key to success is to find a way to stand out, to be remarkable. The most memorable and successful marketing campaigns create emotions and bonds with their audiences.

Since Facebook introduced the Like button in 2010, getting likes from users has become social marketing’s Holy Grail. Companies were now able to easily communicate with their fans, on their own turf,  without spending virtually any money.

Who would think that Starbucks could ever fail in social media? Well, with social media, everything is possible. Find out how quickly it is possible to commit missteps in social media in the following examples below and what to do in order to avoid them: