Tag - Marketing automation

When used intelligently, email campaigns are a useful tool to catch your audience’s attention, generate new sales, increase your order volumes, and build your brand. While email itself is a relatively “old-school” marketing procedure, that doesn’t mean your approach to it has to be the same. In the B2B email marketing[...]

Your B2B marketing strategy and approach matter more than your tool when focusing on marketing automation. Because of that, you should only develop your business based on something other than a marketing automation platform but the other way around, such that you can produce relevant lead data or marketing and sales[...]

No matter what marketing planning model your company uses, reaching certain results within a specific timeframe is definitely among the objectives. The problem is that sometimes it’s impossible to achieve the desired results in the desired timeframe without hiring additional employees. Increasing the pace is often[...]

Since the dawn of time, businesses all over the world have struggled to keep up with the highly competitive market, while increasing both productivity and efficiency. There’s no news in that! During the last couple of years, more and more business owners have found the key answer to this long-lasting challenge, which[...]

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters[...]