Building Complex Buyer Journeys In SalesForce Marketing Cloud

THE CLIENT

This case study refers to a large digital agency, which since 1997 expanded their digital services, going from adapting to new technology to improving and adding new channels in their portfolio. Their main focus is on strategy and tech solutions that can bring innovation to their clients.
They also have deep expertise in Salesforce Marketing Cloud and the consultants offer end-to-end management of CRM integration services.
The beneficiary was a house interior decoration and accessories manufacturing facility with many retail locations across the US.

CHALLENGES

• The client had challenges in one of his projects regarding building and launching new customer journeys on their existing Salesforce Marketing Cloud for marketing campaigns and workflows tied to opening 3 new retail locations.
• The customer journey designed for this project had a lot of existing tasks, that defined the overall algorithms.

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