Nowadays, B2B marketing is becoming more complex, personalized and tailored to each individual in the pipeline, encouraging a two-way conversation in a world that is already full of buzz and noise and fighting for the client's attention. Technology companies face the dilemma of the 74% of their business buyers[...]
24
Jan
Mind the tag! Setting the right price for your services & products
In over 10 years of working in an IT-related field I've seen major progress in company images, external and internal partnerships, even in the way companies promote themselves. A single chapter remains overlooked: the price!!!
