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When you’re running a PPC campaign, it’s easy to fall into the trap of doing what you did the last time and assuming that it will work again. But PPC campaigns are more complex than they look on the surface, and there are a lot of things that could go wrong if you don’t think about each one individually before you get[...]

As a marketer, you're probably familiar with the power of automation in your workflow and how you can easily set up alerts on your favorite keyword searches and get notified when someone writes about them. With the power of AI, you can automatically categorize prospects based on their data profiles or use machine[...]

LinkedIn is one of the best free marketing tools to drive leads and close sales. However, with so many businesses using the platform, it can be hard to stand out from the crowd. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and drive more sales through the platform.

With people spending more and more of their time on mobile devices, voice search has become an integral part of the way we interact with our devices. With this change, it’s important to remember that search queries have changed too. That means voice search optimization requires some key changes to both your content[...]

Whether we’re talking about websites or ads, placing higher on the search engine results page (SERP) becomes an important goal of any SEO or PPC campaign. After all, a higher rank means a higher click-through rate (CTR). Hence, gaining better visibility and potential leads.

In our search for a business-to-business marketing strategy with a high return on investment, we tried a variety of technologies and frameworks. Some of the frameworks were already popular; others, even though they were less well-known, proved to be a real surprise. We analyzed corporate B2B marketing frameworks and[...]

Webinars are currently one of the most affordable ways to sell your company online because they can instantly generate leads and sales and reach hundreds or thousands of people at once. A recent report showed that webinar activities increased by 167% in just one year, with 42% of marketers that hosted webinars in[...]

Content marketing has become an essential part of the Business Development Strategy for most businesses, and it’s one of the easiest ways to generate more leads and sales. You need to consider how your content can be helpful to your target audience and create engaging stories so that people will pay attention to what[...]

YouTube's influential global audience is Google's second most popular search engine. With the proper ad targeting, businesses may reach practically any audience they'd like.

The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms.