In 2022, brands went on some extraordinary experiences. However, in the face of high inflation and a potential recession, such fresh, unproven channels are unlikely to retain B2B marketing momentum in 2023.Although those channels may bring chances in the future, marketing budgets are being scrutinized, pushing[...]
5
Jan
3 Tips for Creating a Successful Marketing Measurement Plan for 2023
Creating a successful marketing plan for 2023 can be a daunting task. It starts with careful consideration of your company's goals and objectives. A thorough understanding of the various KPIs that you need to measure is the next step.
20
Dec
Increase ABM Sales Outreach Efficiency with AI
Account Based Marketing (ABM) is something you might already be familiar with if you've been in marketing for a while. It is a marketing strategy that concentrates resources on a select group of target accounts within a market and employs individualized campaigns to engage accounts. The result is higher revenues in a[...]
15
Dec
7 Ways to Optimize Your Lead Generation Process for More Leads
Lead generation is one of the most important aspects of any B2B business. So, understanding the lead generation process and optimizing is essential. This blog post will look at the various components of the lead generation process. It will also provide tips and best practices to help you get more leads and convert[...]
5
Dec
Build A Better Customer Experience With Omnichannel
The business world has undergone significant changes over the past few years. Disruptions have come from all angles, leaving companies scrambling to keep up. Yet, companies have finally found their footing. Though this is good news, it's not the time to rest on our laurels. B2B companies have reached an equilibrium in[...]
2
Dec
PPC Click Fraud: How to Stop It and Protect Your Ads
Ever since the dawn of pay-per-click advertising, advertisers have been concerned about PPC click fraud and how to stop it from happening on their ads. Click fraud happens when bots and other automated computer programs or even competitors click on your ads instead of real users. This results in wasted ad spend,[...]
29
Nov
How To Succeed With Podcasting
Your business-to-business (B2B) company connects with potential clients through your website, email newsletters, and in-person events like trade shows and conferences. But what about audio? According to the Pew Research Center, over 30% of Americans have listened to at least one podcast in the past month—that’s over[...]
24
Nov
Are PPC Ads Still Relevant In 2022?
As we’re slowly approaching the end of a quite turbulent year, we wonder if what we did during this time will still be relevant from now on. When it comes to digital marketing, however, PPC Campaigns still prove to be effective marketing tools that will stick around.
3
Nov
What's Next in Digital Marketing?
It's a question that Loredana Niculae, CEO of NNC and B2B Academy coach, addressed during her talk at the 12th edition of Business Days. She shared some insights about what drives clients' loyalty, how much the sales and marketing process count in the client's stay-or-go decision, and many more new and exciting trends.
2
Nov
Podcast SEO: How To Optimize A Podcast
A podcast, whether you host it yourself or bring in outside help, can be a great way to educate and engage your audience. However, if you want your podcast to show up in search results on Google and other search engines, then you’ll need to build a podcast SEO strategy so it can be found by those searching the web and[...]
