By B2B, inbound leads, podcast
Your business-to-business (B2B) company connects with potential clients through your website, email newsletters, and in-person events like trade shows and conferences. But what about audio? According to the Pew Research Center, over 30% of Americans have listened to at least one podcast in the past month—that’s over 60 million people listening every month! With podcasts gaining more popularity by the day, it might be time to start using this powerful medium as an additional marketing tool to connect with leads.
So, why should you consider using podcasting to generate B2B leads and raise brand awareness for your company?
Building trust and credibility by positioning your company as an expert
Podcasting is an excellent way to establish trust between your company and its audience. With podcasting, you can provide your target audience with the same level of expertise that you would provide in person, via email, or over the phone.
It's also excellent for branding. Creating podcasts that highlight the personalities behind your company will allow you to connect with potential leads a lot easier because they will feel as if they know you on a personal level.
Furthermore, if you want to get feedback or learn more about a potential customer, consider starting with a podcast interview instead. We may not have all of the answers for our prospects when we first meet with them, but with this medium, we have time to ask questions without feeling rushed. Podcasts, when done correctly, can generate sales leads at a much lower cost than most other marketing channels.
Drive awareness about your business
People are constantly looking for new things to pique their interests. Podcasting offers an easy way for your company to develop a powerful brand identity. With high-quality content from you, it's easy to show what makes up the soul of your organization. This attracts more people who might buy from you, which then helps you reach your sales goal!
Boost your website traffic
Podcasts can help boost your reach, enabling you to acquire new audiences. It also helps build familiarity with a broad range of audiences. Your listeners would subscribe to you and regularly listen to you. People will likely continue listening as long as the audio series is ongoing. This may improve your audience reach and lead generation strategy.
Listening to podcasts allows people to learn something new while doing something else, such as commuting or cooking dinner. Podcasts are easy to share; listeners can forward them to friends via email or even text message, which means you could have a whole network of potential clients at your disposal.
Discover our B2B Academy Podcast >
If you've been thinking about starting a podcast to increase your sales pipeline, now is the time. You can create a high-quality show by following the tips in this blog post, which will help you build relationships with prospects and move them through your sales funnel.
And if you need help getting started, our team is always here to lend a hand. Schedule a call with one of our experts today, and let’s start growing your business through podcasting!
