Tag - Social media marketing

In the old days, musicians needed a song and a record label. But nowadays, things are changing and musicians have to embrace social media strategies to meet their fans. Either we are talking about famous artists or just those who are at the beginning of the road, social media should not miss from the communication[...]

I’m a fan of Jamie Oliver not only because he cooks well but because he’s fun. His recipes, lifestyle, restaurants, food are fascinating to many. And he runs great campaigns to raise food awareness.

Green marketing or Environmental marketing in a nutshell means the marketing of “environmentally friendly” products. Of course, we are not talking about a new born concept; green marketing has been around since 80’s, when the world first heard of CSR (corporate social responsibility). Basically it relies on a[...]

Everyone is on the Internet now, lots of people use social networks to communicate and they access the information from mobile devices from everywhere around the world. Businesses went where their potential customers are, they created solutions and services meant to help them and offer them experiences – this is old[...]

Everyone is on the Internet now, lots of people use social networks to communicate and they access the information from mobile devices from everywhere around the world. Businesses went where their potential customers are, they created solutions and services meant to help them and offer them experiences – this is old[...]

Are diamonds still a girl's best friend? I would never say no to a diamond but... Did Cinderella, Dorothy of OZ or even Carrie Bradshawfrom Sex and the City‘s found their happiness due to this magic stones? Without the glass slipper Cinderella would still clean chimneys and windows, without her ruby slippersDorothy[...]

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.

Even if you are not a regular watcher of HBO’s TV series “Game of Thrones”, it is impossible not to have heard about it or stumbled upon one of the many tweets or articles discussing the latest developments of the storyline.

In a previous article, we were talking about the new era of marketing, Marketing 3.0. The key marketing concept is value. Marketers approach consumers as whole human beings with minds, hearts and spirits. So Marketing 3.0 complements emotional marketing with human spirit marketing.