Tag - Lead generation

According to a HubSpot study, only 17% of the marketers feel that outbound practices produce high quality leads for sales. Therefore, many marketers have chosen inbound marketing practices instead. B2B companies generate 67% more leads blogging per month than those that don’t. Search Engine Journal shows inbound[...]

Inbound marketing is a technique used to attract customers through non-interruptive channels, such as search engines, blogs or social media. Why should you integrate inbound practices into your overall marketing strategy? The inbound approach is more customer-centric and can have a greater impact, in B2B marketing in[...]

Earlier this year NNC Services elaborated a benchmark study to identify what are the best practices and benchmarks when it comes to business development and lead generation of information technology companies, be it software, solutions or service providers.

Earlier this year, NNC Services, the leader in B2B marketing for technology companies in Romania ran the "How to grow an ITC business in Romania" study. The study was conducted interviewing management and decision makers in IT&C companies in Romania. The scope of this study is to find out the marketing challenges that[...]

Companies all over the world have dramatically changed their acquisition process and their workflow. 10 years ago, people were only buying from 9 to 5, during office hours; the office spaces were usually private, and mostly cubicles; and the most common information resources were usually newspapers, magazines, TV and[...]

Telemarketing does not have the best reputation among a marketer’s tools; and many people think that telemarketing is the same as telesales, but it’s not.

Customers are becoming more aware, circumspect and more careful when it comes to spending and investing their budgets. Now that social media and the online environment allow us to know everything about the products and services, the selling tactics change.