How to Use Inbound Marketing to Generate Leads eBook

Inbound marketing is a technique used to attract customers through non-interruptive channels, such as search engines, blogs or social media. Why should you integrate inbound practices into your overall marketing strategy? The inbound approach is more customer-centric and can have a greater impact, in B2B marketing in particular, since it provides useful, relevant and helpful content, positioning a company or individual as a leader in a specific domain while appealing to a more technical or select audience. Inbound marketing practices deliver 54% more leads than traditional outbound marketing, according to HubSpot. In this guide, NNC Services B2B inbound marketing consultants outline a comprehensive approach organic, inbound practices (non-paid/ad-free), which will help you get started with B2B inbound lead-generating practices.