B2B companies are constantly looking for new prospects that can benefit from their services. As a result, lead generation is one of the most critical and challenging B2B pursuits. BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of[...]
18
Jun
Marketing Nearshore Outsourcing Services
Eastern Europe is well-known as an important hub of IT outsourcing companies. But as East Asia, particularly India, has been seen the top outsourcing region, companies based in Eastern Europe have to market their advantages at the very best. This does not mean spamming companies with emails all over Europe or United[...]
By
NNC Services
B2B Marketing,
IT outsourcing,
Lead Generation,
Marketing Strategy,
Networking,
Behind the Scenes,
blog,
Social media marketing
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8
May
How to judge a lead-gen provider by its excuses
Being in the lead generation industry myself, I am curious what the competition is doing. Since „classical” sales methods don’t seem to work so effectively in the last few months, it seems that lead-gen activities are the last resort for some companies to stay alive. However, you should be very careful with selecting[...]
By
Loredana Niculae
B2B Marketing,
how to find leads,
how to sell,
Lead Generation,
lead generation results,
leads,
Marketing Results,
marketing tips
Read more...
