Tag - Business growth

Ah, artificial intelligence. By now, you’ve heard about it in every marketing webinar, read countless think pieces, and maybe even experimented with tools like ChatGPT or DALL-E. But let’s be honest — AI can still feel like a mystery. Sure, it sounds fancy, but what’s it actually doing for marketers? And more[...]

You know the saying, "It's not what you know, but who you know"? Well, in B2B marketing, it's kind of both. The game has changed, and today's most successful marketers need to know their craft inside-out while building strong connections within their industry. But beyond that, what separates a good B2B marketer from a[...]

The business world has undergone significant changes over the past few years. Disruptions have come from all angles, leaving companies scrambling to keep up. Yet, companies have finally found their footing. Though this is good news, it's not the time to rest on our laurels. B2B companies have reached an equilibrium in[...]

Content marketing has become an essential part of the Business Development Strategy for most businesses, and it’s one of the easiest ways to generate more leads and sales. You need to consider how your content can be helpful to your target audience and create engaging stories so that people will pay attention to what[...]

B2B now enters an experience era with data driven marketing and advertising as measurement and analytics are the new way of taking decisions on a business and at the marketing leadership level.

Success in today’s fast-changing global business-to-business (B2B) environment requires more than simply ensuring sales[...]

According to recent reports, 8 in 10 prospects will rather talk to representatives over email, which matches up with the percentage of reps (78%) who use it. 

Developing businesses in a digital culture imply that strategies must be built in a customer-centric and agile way. As a result, your efforts will be paid off, and you will see an increase in your marketing ROI. 

When businesses have to go through a difficult financial period, many important decisions can have a vital impact. We have seen that 60% of marketers have decided to delay or review their budget commitments as a result of the Coronavirus business crisis. 

A research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow of qualified leads. 

You may be wondering what are some of the best practices and business models when taking your B2B scale-up abroad. If you are interested in "What is Internationalisation for a B2B Business?" you may want to check out this blogpost.