B2B B2B Blogging Digital Marketing LinkedIn Marketing Strategy Business Growth Business Intelligence B2B digital agency LinkedIn marketing strategy AI AI Marketing
What Can AI Do for Your Marketing That You Haven’t Tried Yet?
By B2B, B2B Blogging, Digital Marketing, LinkedIn, Marketing Strategy, Business Growth, Business Intelligence, B2B digital agency, LinkedIn marketing strategy, AI, AI Marketing
Ah, artificial intelligence. By now, you’ve heard about it in every marketing webinar, read countless think pieces, and maybe even experimented with tools like ChatGPT or DALL-E. But let’s be honest — AI can still feel like a mystery. Sure, it sounds fancy, but what’s it actually doing for marketers? And more importantly, what can it do for you?
Well, here’s the deal: AI is no longer some futuristic technology reserved for Silicon Valley prodigies. It’s here. Right now. In fact, just over two-thirds of B2B marketers already use AI tools to create more content, design personalized campaigns, and stay one step ahead of the competition. And whether you’ve embraced AI or not, there’s one thing you can’t ignore: AI isn’t going away anytime soon.
But before you hit the panic button, let’s discuss what this means for you and your marketing team. Spoiler: it’s not as intimidating as it sounds. And there’s a good chance that AI could make your life easier — without requiring you to suddenly become a data scientist. So, grab a coffee (or your beverage of choice), and let’s talk about how AI fits into your world.
AI’s Role in Your Marketing Toolkit (Hint: It’s More Than Robots Taking Over)
First things first, AI doesn’t mean machines are coming for your job. It’s not here to replace creativity or turn marketers into mindless drones. It’s doing the opposite — freeing up your time so you can get back to what you do best: thinking.
Take content creation, for example. We all know how much time it takes to brainstorm, draft, edit, and publish a single blog post (like the one you’re reading right now). With AI, you can produce content faster without losing the personal touch that makes your brand stand out. LinkedIn’s research shows that 58% of marketers expect to generate more content in less time thanks to AI tools like ChatGPT. And let’s be honest, who wouldn’t want to hit those deadlines a little easier?
But that’s just the start. AI can also help analyze customer behavior and predict what will work in your next campaign. So, instead of guessing what your audience wants to see, you can actually use AI to find out. Not too bad, right?
Efficiency Is Cool, But Creativity Is Still King
Okay, so AI is great at saving you time. But here’s the real kicker: it’s also helping marketers develop better ideas. How? By handling the heavy lifting — like sorting through piles of data or automating repetitive tasks — AI gives you the headspace to focus on being creative.
Think about it: When did you last feel genuinely excited to tackle campaign analytics or build a weekly content calendar? Probably never. With AI, you can delegate those dull tasks and spend more time brainstorming unique campaigns or writing that ideal email subject line. According to LinkedIn’s report, 39% of B2B marketers say they’re using AI to build more creative campaigns in 2024. That’s nearly half of us, folks — and it’s only growing.
But here’s the catch: just because you can rely on AI doesn’t mean you should. Sure, these tools are great at processing data-driven insights, but they can’t tap into that human element of creativity that makes a brand memorable. That’s where you come in. AI is a tool — and like any tool, it’s only as good as the person using it. So, don’t be afraid to put your unique spin on things, even if an algorithm tells you otherwise.
Is AI Changing the Hiring Game? You Bet
If you’re a marketing manager or agency leader, you’ve probably already noticed a shift in the types of skills clients ask for. In fact, 71% of leaders say they’d prefer hiring someone with AI literacy, even if they’re less experienced than someone without those skills. That’s a pretty big deal.
So, whether you’re a junior marketer just starting out or a seasoned pro, knowing your way around AI quickly becomes non-negotiable. The good news? You don’t need a Ph.D. in computer science to keep up. There are tons of beginner-friendly resources out there. For example, LinkedIn Learning offers courses like “What is Generative AI?” and “Prompt Engineering: How to Talk to the AIs.” And before you roll your eyes at the idea of “talking to the AIs,” think of it like this: AI is just another tool in your kit. The more you know how to use it, the better you’ll get at your job.
Getting the Message Across (Because Clear Messaging Still Wins)
Even with all this cool AI tech, some things never change. For instance, you still need to deliver a clear message to your audience. And guess what? B2B buyers value clarity more than anything else — 29% of B2B ads are less effective when the message isn’t crystal clear.
Now, you might be thinking, “But isn’t AI supposed to help with that?” Of course, AI can help you draft a catchy headline or fine-tune your copy for SEO, but it can’t magically turn a confusing idea into a clear, concise message. That’s on you. AI can help with the how, but the what — the heart of your message — still needs that human touch.
The Bottom Line (Or, Should We Say, the Fun Part?)
So, where does this leave us? AI is here, and it’s helping marketers all over the world work smarter, not harder. But at the end of the day, it’s still a tool — a tool that needs your unique blend of creativity, insight, and expertise to truly shine. Whether it’s speeding up your content creation process or giving you more time to focus on the big picture, AI is making marketing more fun (yes, fun!) for those who embrace it.
But here’s the kicker: it’s not about doing everything for you. It’s about helping you do what you do best — just faster and maybe with a little more flair. So, instead of worrying about technology taking over, why not see AI as your new marketing sidekick? Who knows, you might actually enjoy having it around.
What about you? Are you ready to experiment with AI in your marketing strategy, or are you still on the fence? Either way, there’s no rush, but if LinkedIn’s data indicates anything, the AI train will pick up speed and only get faster.
Latest Posts
Categories
- B2B Marketing (192)
- blog (147)
- Social media marketing (69)
- social media (53)
- Digital Marketing (43)
- Marketing (42)
- Lead Generation (39)
- Marketing Strategy (35)
- Lead Generation (33)
- B2B (29)
- Press releases (27)
- Behind the Scenes (26)
- marketing automation (26)
- Content Marketing (25)
- Marketing (21)
- Strategy (21)
- b2b tactics (19)
- AI Marketing (17)
- b2b business objectives (17)
- online marketing (17)
- AI (16)
- SEO (16)
- content marketing (15)
- B2B Campaigns (14)
- Business Growth (14)
- Business continuity (14)
- google ads (14)
- B2B Blogging (13)
- B2B business (13)
- PR Communication (13)
- b2b lead generation (13)
- PPC (12)
- b2b strategy (12)
- Marketing News (11)
- Marketing Planning (11)
- marketing tips (11)
- B2B PPC Campaign (10)
- Conversion Rate (10)
- Employer Branding (10)
- Marketing Automation Tool (10)
- Social Media Strategy (10)
- White papers (9)
- artificial intelligence marketing (9)
- b2b social media (9)
- inbound marketing (9)
- B2B companies (8)
- B2B email marketing (8)
- Fractional CMO (8)
- Twitter (8)
- crisis management (8)
- marketing automation for B2B businesses (8)
- online PR (8)
- ABM Strategy (7)
- E-books (7)
- Email Marketing (7)
- Facebook (7)
- HubSpot (7)
- Pinterest (7)
- SEO trends (7)
- b2b sales (7)
- content strategy (7)
- marketing plan (7)
- social networks (7)
- Business Development (6)
- CMO (6)
- Lead Generation Trends (6)
- Marketing Trends (6)
- SEO Strategies for B2B Companies (6)
- Webinar Recording (6)
- artificial intelligence (6)
- marketing objectives in b2b (6)
- sales prospecting (6)
- social media marketing campaign (6)
- social media trends (6)
- technology marketing (6)
- Business Intelligence (5)
- Digital Transformation (5)
- Events (5)
- Facebook page (5)
- Google AdWords (5)
- IT (5)
- Instagram (5)
- KPI measurements (5)
- Landing Page (5)
- LinkedIn (5)
- LinkedIn marketing strategy (5)
- Marketing Management (5)
- Video Content (5)
- automated marketing (5)
- b2b best practices (5)
- b2b prospecting (5)
- b2b strategies (5)
- digital communication strategy (5)
- internationalisation (5)
- marketing automation systems (5)
- trends (5)
- B2B marketing campaigns (4)
- B2B marketing inbound (4)
- Business Strategy (4)
- Cost per Lead (4)
- Digital Influence (4)
- HubSpot Certified Agency (4)
- NNC Services (4)
- Paid Advertising (4)
- Tech Startup (4)
- Tech Startup Marketing Strategy (4)
- Uncategorized (4)
- Video Marketing Strategy (4)
- b2b sales plan (4)
- best practices during crisis (4)
- brand engagement (4)
- leading marketing automation tools (4)
- market entry (4)
- marketing content (4)
- personal branding (4)
- proactive marketing (4)
- Agile Marketing (3)
- B2B Email Marketing Campaigns (3)
- B2B Marketing Budget (3)
- B2B digital agency (3)
- B2B marketing strategy inbound (3)
- Conversion Rate Optimization (3)
- Financial (3)
- Google Analytics (3)
- Google+ (3)
- Internal Marketing (3)
- Lead Gen Automation Tools (3)
- Linkedin Groups (3)
- Marketing Automation Migration (3)
- Online Events (3)
- Pardot (3)
- Pardot to HubSpot Migration (3)
- Product Marketing (3)
- SMB international Business Models (3)
- Search Engine Optimization (3)
- Tech (3)
- Webinar (3)
- abm (3)
- b2b blogging (3)
- b2b customer aquisition (3)
- b2b growth (3)
- barriers to entry (3)
- blogging (3)
- business plan (3)
- buyer persona (3)
- customer research (3)
- demand generation (3)
- doing business abroad (3)
- employer brand (3)
- employer branding strategy (3)
- inbound leads (3)
- marketing audit (3)
- marketing automation strategy (3)
- marketing leadership (3)
- marketing portfolio audit (3)
- omnichannel marketing (3)
- online communities (3)
- online demand (3)
- outsourcing (3)
- prospects (3)
- storytelling (3)
- tech business (3)
- visual content (3)
- website optimization (3)
- 4P’s (2)
- ABM sales outreach (2)
- B2B Contacts (2)
- B2B Marketing Collaterals (2)
- B2B presentations (2)
- Channel Integration (2)
- Customer-Centric (2)
- DIY business (2)
- E-Commerce (2)
- Facebook content (2)
- Go-to-Market Strategies (2)
- Hubspot Inbound (2)
- Hubspot Portal audit (2)
- Hubspot marketing portal (2)
- IT recruitment (2)
- Innovation (2)
- Integrated Marketing (2)
- Internship (2)
- Marketing Metrics (2)
- Microsoft Dynamics (2)
- PPT (2)
- Pay-per-Click (2)
- ROI (2)
- RevOps (2)
- SMART (2)
- SMB (2)
- SME (2)
- Sales Automation (2)
- Sales Automation Tools (2)
- Salesforce (2)
- Telemarketing (2)
- Tumblr (2)
- action plan (2)
- b2b planning (2)
- b2b tradeshow (2)
- b2b video marketing (2)
- banking (2)
- business communities (2)
- business management (2)
- buyer journey (2)
- buyer motivation (2)
- celebrities (2)
- client presentations (2)
- company marketing (2)
- company presentation rules (2)
- context marketing (2)
- conversion tracking (2)
- copywriting (2)
- corporate presentations (2)
- data driven (2)
- eCommerce Marketing (2)
- employee value proposition (2)
- employer value proposition (2)
- entertainment industry (2)
- entrepreneurs (2)
- free marketing tools (2)
- fundraising (2)
- gdpr (2)
- how to present in front of customers (2)
- how to write a presentation (2)
- marketing investing (2)
- marketing outsourcing (2)
- marketing segmentation (2)
- marketing upskilling (2)
- networking communities (2)
- nonprofits (2)
- online strategies (2)
- outbound marketing (2)
- outsourced marketing (2)
- ppc ads (2)
- ppc management (2)
- ppc strategy (2)
- presentation structure (2)
- product audit (2)
- product portfolio (2)
- promotion (2)
- sales enablement (2)
- sales funnel (2)
- segmentation (2)
- service marketing (2)
- slideshows (2)
- social platform (2)
- succes management (2)
- supporters (2)
- targeting (2)
- tourism industry (2)
- tradeshow attendance (2)
- tradeshow objectives (2)
- tradeshow results (2)
- tradeshow strategy (2)
- webinar tips (2)
- 2014 (1)
- ActiveCampaign (1)
- Ad Rank (1)
- AdidasOriginal (1)
- Android (1)
- B2B Case Study (1)
- B2B Digital Training (1)
- B2B e-mail copy (1)
- B2B e-mail marketing (1)
- BWBB (1)
- Blockchain (1)
- Blockchain Technologies (1)
- CTA button (1)
- Design Thinking Model (1)
- Direct Marketing (1)
- Dreamforce 2017 (1)
- Drip Marketing Campaign (1)
- Dynamics 365 (1)
- Dynamics 365 marketing (1)
- Dynamics Marketing (1)
- Eastern Central Europe (1)
- Eastern Europe (1)
- Emotional B2B Marketing (1)
- Employee Feedback (1)
- Event management (1)
- External Marketing (1)
- Facebook Apps (1)
- Facebook marketing (1)
- Freemium SaaS (1)
- Go-to-Market (1)
- Google Ad Grant (1)
- Google Ads statistics (1)
- GoogleAdGrant (1)
- HR planning (1)
- Hubspot Outbound (1)
- IT marketing (1)
- IT outsourcing (1)
- IT service price (1)
- Intel (1)
- LeadGeneration (1)
- Machine Learning (1)
- Market Entry Strategy (1)
- Market Research (1)
- Marketing Results (1)
- Marketing frameworks (1)
- Marketing vs Sales (1)
- Marketo (1)
- Medium Companies (1)
- Microsoft Dynamics 365 (1)
- NGO (1)
- Networking (1)
- Organizational culture (1)
- PPC statistics (1)
- PPC stats (1)
- Personalized messages (1)
- Pictures (1)
- Podcast SEO (1)
- Price (1)
- Recruitment Marketing (1)
- Revenue operations (1)
- Romanian content marketers (1)
- SaaS (1)
- Salesforce Partners (1)
- SharpSpring (1)
- Small Business (1)
- Social Proof (1)
- StopWar (1)
- Tactics (1)
- Target (1)
- Tech events (1)
- Template (1)
- Till Hahndorf (1)
- Types of Google Ads (1)
- Ukraine (1)
- VirginAmerica (1)
- Voice Search SEO (1)
- Work alternative (1)
- Youtube Ads (1)
- ads setting (1)
- app (1)
- artists (1)
- b2b benchmark (1)
- b2b buyer (1)
- b2b buying process (1)
- b2b buying trends (1)
- b2b customers (1)
- b2b marketing vs sales (1)
- b2b modeling (1)
- b2b price (1)
- b2b viral campaign (1)
- benghmarking (1)
- brand advocates (1)
- business (1)
- business growth course (1)
- buyer behaviour in b2b (1)
- buyer persona template (1)
- buyers (1)
- call to action (1)
- clients (1)
- cold-calling (1)
- company (1)
- competition (1)
- customer segmentation (1)
- cybersecuritystrategy (1)
- dan schawbel (1)
- detailed buyer persona (1)
- differentiators (1)
- downloadable resources (1)
- e-mail campaigns (1)
- e-mail message and copy (1)
- employer brand experience (1)
- employer of choice (1)
- environmental marketing (1)
- fans (1)
- gdpr benefits (1)
- gdpr benefits for marketing (1)
- go-to-market channels (1)
- green marketing (1)
- growth marketing (1)
- hotel (1)
- how to find leads (1)
- how to sell (1)
- human resources (1)
- iOS (1)
- inbound marketing services (1)
- inbound marketing vs outbound marketing (1)
- international business (1)
- investment in marketing (1)
- investors (1)
- jamie oliver (1)
- lead generation results (1)
- leads (1)
- letter writing (1)
- like (1)
- market price (1)
- marketing benchmarking (1)
- marketing flywheel (1)
- marketing goals (1)
- marketing investments (1)
- marketing letters (1)
- marketing message (1)
- marketing objectives (1)
- marketing strategy for 2022 (1)
- mobile (1)
- mobile marketing (1)
- music (1)
- new business opportunities (1)
- online reputation (1)
- personal branding tips (1)
- personell issues (1)
- photos (1)
- podcast (1)
- positive employer brand (1)
- ppc click fraud (1)
- price debate (1)
- price negociation (1)
- pricing (1)
- pricing stratey (1)
- product cost (1)
- product price (1)
- promote (1)
- recession tactics (1)
- roadmap (1)
- sales (1)
- script (1)
- seo practices (1)
- service price (1)
- services (1)
- setting objectives (1)
- setting the price (1)
- smart bidding (1)
- social channels (1)
- social networking (1)
- social recruitment (1)
- startup (1)
- subscribers (1)
- sustainability (1)
- tailored experience (1)
- talent pool (1)
- tech hub (1)
- tech professionals (1)
- tools (1)
- updates (1)
- viral campaignes (1)
- viral marketing (1)
- viral videos (1)
- visual (1)
- voice search optimization (1)