Jasper Ai for marketers. Is it the best writing tool in 2023?

In the ever-evolving digital marketing landscape, the ability to craft compelling and engaging content is paramount. Whether it's writing blog posts, creating social media captions, or drafting persuasive ad copy, marketers are constantly seeking ways to enhance their writing prowess and streamline their creative process. Today we’ll be putting our spotlight on Jasper AI, the tool that promises to revolutionize the way marketers generate content. In this article, we delve into the world of Jasper AI and explore whether it truly deserves the coveted title of being the best writing tool for marketers in 2023. 

Join us as we unravel its capabilities, strengths, and potential limitations, and discover if it can truly become the go-to solution for marketers looking to elevate their writing game.

What is Jasper Ai and what can it help you with?

Jasper.ai is an AI-powered writing tool specifically crafted for marketers, catering to their diverse content generation needs. Whether it's creating engaging blog posts, crafting enticing product descriptions, developing captivating company bios, or composing persuasive ad copy and social media captions, Jasper.ai proves to be an indispensable asset in the content writing process. This innovative platform enables users to effortlessly produce high-quality, optimized, and relevant content snippets within a fraction of the time it typically takes. 

With an extensive range of customizable templates available, Jasper.ai caters to various scenarios, ensuring users have the perfect starting point for their writing tasks. By eliminating the anxiety of facing a blank page, Jasper.ai empowers marketers to unlock their creative potential and deliver exceptional content. Its versatility makes it an advantageous tool for companies of any size, granting marketers the ability to generate multiple versions of content swiftly without spending hours manually rewriting.

Jasper Ai Features: for any of your creative needs, there’s an option

Jasper provides over 70 different templates to pick from, so you can be sure you will find something that suits your needs.

Jasper Ai step by step: easy to use, in a matter of seconds

• Choose your template

One fascinating aspect of Jasper.ai that caught our attention is the "Explain it To a Child" feature. As the name implies, this feature enables users to identify text segments that may contain complex jargon and automatically rephrase them in a simpler manner, making it comprehensible to a child's level of understanding. This functionality proves to be exceptionally valuable when tackling intricate subjects and communicating with an audience who may have limited knowledge in the specific field. By using this feature, you can retain the essence of your sentences while significantly enhancing their accessibility and ensuring that your message resonates with a broader audience.

• Input text and ideas in the easy to understand interface

We decided to test this feature with a classic cloud computing definition to see what Jasper will do with it.

• View and edit your output

One thing about Jasper.ai is that it will give you two slightly different outputs from which you can choose. 

What you should expect from Jasper.ai: Pros & Cons

Pros:

• Content is ready in a matter of seconds: With just a few simple inputs, Jasper.ai can swiftly produce a complete page of content. Even if the result is not perfect is always easier to change some wording than start from scratch. 
• It can sound more human-like than most AIs out there: Jasper.ai excels in sounding natural, aligning with the desired tone because its features let you set a topic, an audience, and even a tone of voice to give you a piece of content as close as possible to your desire.
• You can use plain language because Jasper.ai isn’t trained to follow a single set of instructions. He truly comprehends the goal of your command and works to fulfill it.
• You can train Jasper.ai to know more about your brand, industry, tone of voice, and everything within the „Brand Voice” menu.
• If you need something fast, you can try Jasper Chat, which works more like chatGPT (start a conversation with a prompt and wait for an answer)

Cons: 

• Content fact-checking required: Verifying the generated content is important, as certain wording and numbers may not be accurate or true.
• Potential repetition in long form: When utilizing the long form assistant, there is a possibility of encountering repeated information.
• Relative affordability: While Jasper may appear cost-effective for business users, it can be expensive for many individual users.
• Limited capability for complete article rewriting: Jasper cannot fully rewrite existing articles like a content spinner. It requires some level of editing work to create distinct content.
• The learning curve: Like any tool, there is a learning curve associated with Jasper, so you will need some time to accommodate Jasper.ai to your business and needs.

Is Jasper AI Worth It? Final Verdict

Jasper AI offers a valuable resource for marketers of all levels and specialties. While it is not without flaws, its performance and features are commendable. The versatility of Jasper AI is noteworthy, allowing users to create various content types such as eBooks, YouTube video scripts, school papers, listings, and blog posts.

We have been using Jasper.ai for a month. During this time it has helped us with several types of content: blog articles, social media posts, LinkedIn polls, emails subject lines, lead generation messages, and it has proven extremely useful. We also tested it against other AI tools, such as Chat GPT, and were surprised to see that it offers different answers in situations where Chat GPT seems to have writer's block.

The customization options are virtually limitless, making Jasper AI a reliable choice for consistently producing high-quality long-form or short-form content. However, it is important to note that some of it require regular usage and time to learn about your business, products, or specific needs to enhance proficiency and yield better content.

Jasper AI can excel in generating excellent articles, social media posts, and other content when users understand its capabilities and potential. However, the quality of the generated content heavily relies on providing appropriate commands before hitting the compose button. 

In our experience, Jasper AI has proven to be one of the top copywriting resources. However, some manual oversight may be required on occasion. Starting with a few initial words of your own can guide the artificial intelligence in developing content that aligns with your intentions.

Jasper AI can be an effective content creator when you invest time and effort into learning how to use it. With practice, you'll discover how to instruct the AI effectively, resulting in compelling content that will help you better connect with your audience!

If Jasper AI doesn't meet your requirements, be sure to explore other alternatives, just as Cohesive, chatGPT, or document more about the best practices when it comes to AI.