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As 2017 nearly comes to an end, marketers involved in the B2B sector are drawing the line to see which of the used techniques have had the greatest uplift for businesses.

No matter what marketing planning model your company uses, reaching certain results within a specific timeframe is definitely among the objectives. The problem is that sometimes it’s impossible to achieve the desired results in the desired timeframe without hiring additional employees. Increasing the pace is often[...]

Continuing our series of blog posts on how IT&C companies approach lead generation depending on their size, we would like to present you the specifics of medium businesses. Among the details that we’ll discuss are the percentage of medium companies that perform any lead generation activities, the preferred tactics and[...]

Dreamforce 2017, the #1 Technology Industry Event in San Francisco, according to BizBash, has started on November 6 and promised to bring together Salesforce experts from all over the world. Considering the new features introduced in the Salesforce Winter ‘18 Release and the exceptional speakers, this is surely an[...]

Back in February, Gartner estimated that the business intelligence and analytics market would reach $18.3 billion in 2017, a 7.3% increase over 2016. With that in mind, we’ve decided to create a study on how several European countries approach this topic, and what their stance is on business intelligence outsourcing.

One of the conclusions from the IT&C business development benchmark study we conducted earlier this year was that differently sized businesses rely on distinct lead generation techniques. While we wish to cover the particularities of each category, we’ll start by focusing on the trends characterizing the small[...]

NNC Services and BWBB joined forces to help Romanian Outsourcing companies better understand how to enter the German business market using the Outsourcing Portal online B2B collaboration platform.

Before deciding what type of pricing model your SaaS startup will adopt, you need to consider your audience, along with the costs involved by creating, deploying and updating the service. Once you know all these details, you can choose between:

The reactions generated whenever a new service hits the market are an indicator of its potential to survive. To give SaaS startups a better idea of what their options are, we’ve put together a presentation that goes over the different pricing models, selection criteria, industry-specific statistics, ways to formulate[...]

According to a HubSpot study, only 17% of the marketers feel that outbound practices produce high quality leads for sales. Therefore, many marketers have chosen inbound marketing practices instead. B2B companies generate 67% more leads blogging per month than those that don’t. Search Engine Journal shows inbound[...]