6 Steps to a Great Mobile App Roadmap
By Android, app, B2B Marketing, iOS, mobile, roadmap
US users spend up to 5 hours per day on mobile devices, a time that has increased 69 percent year-over-year, reported analytics firm Flurry. The number of app downloads jumped in 2017 to almost 200 billion and is forecast to rise to 352 billion by 2021. Since mobile traffic eclipsed desktop traffic, launching a mobile app on the market is essential for a greater customers’ experience journey and for your business’ growth.
The first step to your successful app, both for iOS and Android, is to create a mobile roadmap. For a more precise vision of what that means, we have made a list of 6 simple stages to include in your planning.
Marketing Strategy
At the core of your mobile app roadmap should be your Marketing Strategy. You have to define your goals and milestones, to know your competition and your customers’ profile. Questions like how you will acquire customers or how you will engage and retain them are fundamental.
You also need to price your products and to establish your promotion strategy: how you will monetize the app, which channels you’ll choose to market it on and how viral it should be. Your plan of activities has to include the pre-launch app, first 24-48 hours after launch, and post-launch.
Inbound and Content Strategy
The second step is to plan your Inbound and Content Strategy, and your keywords for this stage are PR, news, events, SEO & PPC, social campaigns and mobile ads.
Since video is the best content you can offer your users nowadays, integrate a Youtube channel in your strategy for Video Marketing or Vlogging.
Social Strategy
Talking about channels, besides Youtube, you don’t want to miss the classical Facebook, Twitter, and Instagram, which are perfect places to grow your online user communities.
Be consistent in your messages, choose an appropriate tone of voice and let the social word of mouth rock your campaigns.
Website - CMS, Mobile Responsive
Don’t forget about your website content, keep it simple, useful and friendly. Make sure it’s well optimised and responsive, and create user forums for community support purposes.
Content Management Systems help you organize and facilitate content creation, and SEO is the discipline that will get your content on the first SERP.
Marketing Automation
You also need a data collection plan, content curation, automatic information distribution and tool usage. Consider Hootsuite, Salesforce or Mailchimp keywords for your roadmap creation stage.
You can even track and report dashboards, which makes it simpler for you to implement your Social Strategy.
Track & Report
KPIs and milestones are also to track and report, as they will help you figure out program improvements.
Regardless of the way your mobile app roadmap looks like or how you chose to develop it, you can always keep up with the trends and change it, as a part of your post-launch process.
If you need a trustworthy partner to help you with your mobile app roadmap from the launching strategy up to promoting it among potential customers, get in touch with us! We provide cutting-edge expertise, as we have more than 10 years of activity in the B2B IT market.
Latest Posts
Categories
- B2B Marketing (192)
- blog (147)
- Social media marketing (69)
- social media (53)
- Digital Marketing (43)
- Marketing (42)
- Lead Generation (39)
- Marketing Strategy (35)
- Lead Generation (33)
- B2B (29)
- Press releases (27)
- Behind the Scenes (26)
- marketing automation (26)
- Content Marketing (25)
- Marketing (21)
- Strategy (21)
- b2b tactics (19)
- AI Marketing (17)
- b2b business objectives (17)
- online marketing (17)
- AI (16)
- SEO (16)
- content marketing (15)
- B2B Campaigns (14)
- Business Growth (14)
- Business continuity (14)
- google ads (14)
- B2B Blogging (13)
- B2B business (13)
- PR Communication (13)
- b2b lead generation (13)
- PPC (12)
- b2b strategy (12)
- Marketing News (11)
- Marketing Planning (11)
- marketing tips (11)
- B2B PPC Campaign (10)
- Conversion Rate (10)
- Employer Branding (10)
- Marketing Automation Tool (10)
- Social Media Strategy (10)
- White papers (9)
- artificial intelligence marketing (9)
- b2b social media (9)
- inbound marketing (9)
- B2B companies (8)
- B2B email marketing (8)
- Fractional CMO (8)
- Twitter (8)
- crisis management (8)
- marketing automation for B2B businesses (8)
- online PR (8)
- ABM Strategy (7)
- E-books (7)
- Email Marketing (7)
- Facebook (7)
- HubSpot (7)
- Pinterest (7)
- SEO trends (7)
- b2b sales (7)
- content strategy (7)
- marketing plan (7)
- social networks (7)
- Business Development (6)
- CMO (6)
- Lead Generation Trends (6)
- Marketing Trends (6)
- SEO Strategies for B2B Companies (6)
- Webinar Recording (6)
- artificial intelligence (6)
- marketing objectives in b2b (6)
- sales prospecting (6)
- social media marketing campaign (6)
- social media trends (6)
- technology marketing (6)
- Business Intelligence (5)
- Digital Transformation (5)
- Events (5)
- Facebook page (5)
- Google AdWords (5)
- IT (5)
- Instagram (5)
- KPI measurements (5)
- Landing Page (5)
- LinkedIn (5)
- LinkedIn marketing strategy (5)
- Marketing Management (5)
- Video Content (5)
- automated marketing (5)
- b2b best practices (5)
- b2b prospecting (5)
- b2b strategies (5)
- digital communication strategy (5)
- internationalisation (5)
- marketing automation systems (5)
- trends (5)
- B2B marketing campaigns (4)
- B2B marketing inbound (4)
- Business Strategy (4)
- Cost per Lead (4)
- Digital Influence (4)
- HubSpot Certified Agency (4)
- NNC Services (4)
- Paid Advertising (4)
- Tech Startup (4)
- Tech Startup Marketing Strategy (4)
- Uncategorized (4)
- Video Marketing Strategy (4)
- b2b sales plan (4)
- best practices during crisis (4)
- brand engagement (4)
- leading marketing automation tools (4)
- market entry (4)
- marketing content (4)
- personal branding (4)
- proactive marketing (4)
- Agile Marketing (3)
- B2B Email Marketing Campaigns (3)
- B2B Marketing Budget (3)
- B2B digital agency (3)
- B2B marketing strategy inbound (3)
- Conversion Rate Optimization (3)
- Financial (3)
- Google Analytics (3)
- Google+ (3)
- Internal Marketing (3)
- Lead Gen Automation Tools (3)
- Linkedin Groups (3)
- Marketing Automation Migration (3)
- Online Events (3)
- Pardot (3)
- Pardot to HubSpot Migration (3)
- Product Marketing (3)
- SMB international Business Models (3)
- Search Engine Optimization (3)
- Tech (3)
- Webinar (3)
- abm (3)
- b2b blogging (3)
- b2b customer aquisition (3)
- b2b growth (3)
- barriers to entry (3)
- blogging (3)
- business plan (3)
- buyer persona (3)
- customer research (3)
- demand generation (3)
- doing business abroad (3)
- employer brand (3)
- employer branding strategy (3)
- inbound leads (3)
- marketing audit (3)
- marketing automation strategy (3)
- marketing leadership (3)
- marketing portfolio audit (3)
- omnichannel marketing (3)
- online communities (3)
- online demand (3)
- outsourcing (3)
- prospects (3)
- storytelling (3)
- tech business (3)
- visual content (3)
- website optimization (3)
- 4P’s (2)
- ABM sales outreach (2)
- B2B Contacts (2)
- B2B Marketing Collaterals (2)
- B2B presentations (2)
- Channel Integration (2)
- Customer-Centric (2)
- DIY business (2)
- E-Commerce (2)
- Facebook content (2)
- Go-to-Market Strategies (2)
- Hubspot Inbound (2)
- Hubspot Portal audit (2)
- Hubspot marketing portal (2)
- IT recruitment (2)
- Innovation (2)
- Integrated Marketing (2)
- Internship (2)
- Marketing Metrics (2)
- Microsoft Dynamics (2)
- PPT (2)
- Pay-per-Click (2)
- ROI (2)
- RevOps (2)
- SMART (2)
- SMB (2)
- SME (2)
- Sales Automation (2)
- Sales Automation Tools (2)
- Salesforce (2)
- Telemarketing (2)
- Tumblr (2)
- action plan (2)
- b2b planning (2)
- b2b tradeshow (2)
- b2b video marketing (2)
- banking (2)
- business communities (2)
- business management (2)
- buyer journey (2)
- buyer motivation (2)
- celebrities (2)
- client presentations (2)
- company marketing (2)
- company presentation rules (2)
- context marketing (2)
- conversion tracking (2)
- copywriting (2)
- corporate presentations (2)
- data driven (2)
- eCommerce Marketing (2)
- employee value proposition (2)
- employer value proposition (2)
- entertainment industry (2)
- entrepreneurs (2)
- free marketing tools (2)
- fundraising (2)
- gdpr (2)
- how to present in front of customers (2)
- how to write a presentation (2)
- marketing investing (2)
- marketing outsourcing (2)
- marketing segmentation (2)
- marketing upskilling (2)
- networking communities (2)
- nonprofits (2)
- online strategies (2)
- outbound marketing (2)
- outsourced marketing (2)
- ppc ads (2)
- ppc management (2)
- ppc strategy (2)
- presentation structure (2)
- product audit (2)
- product portfolio (2)
- promotion (2)
- sales enablement (2)
- sales funnel (2)
- segmentation (2)
- service marketing (2)
- slideshows (2)
- social platform (2)
- succes management (2)
- supporters (2)
- targeting (2)
- tourism industry (2)
- tradeshow attendance (2)
- tradeshow objectives (2)
- tradeshow results (2)
- tradeshow strategy (2)
- webinar tips (2)
- 2014 (1)
- ActiveCampaign (1)
- Ad Rank (1)
- AdidasOriginal (1)
- Android (1)
- B2B Case Study (1)
- B2B Digital Training (1)
- B2B e-mail copy (1)
- B2B e-mail marketing (1)
- BWBB (1)
- Blockchain (1)
- Blockchain Technologies (1)
- CTA button (1)
- Design Thinking Model (1)
- Direct Marketing (1)
- Dreamforce 2017 (1)
- Drip Marketing Campaign (1)
- Dynamics 365 (1)
- Dynamics 365 marketing (1)
- Dynamics Marketing (1)
- Eastern Central Europe (1)
- Eastern Europe (1)
- Emotional B2B Marketing (1)
- Employee Feedback (1)
- Event management (1)
- External Marketing (1)
- Facebook Apps (1)
- Facebook marketing (1)
- Freemium SaaS (1)
- Go-to-Market (1)
- Google Ad Grant (1)
- Google Ads statistics (1)
- GoogleAdGrant (1)
- HR planning (1)
- Hubspot Outbound (1)
- IT marketing (1)
- IT outsourcing (1)
- IT service price (1)
- Intel (1)
- LeadGeneration (1)
- Machine Learning (1)
- Market Entry Strategy (1)
- Market Research (1)
- Marketing Results (1)
- Marketing frameworks (1)
- Marketing vs Sales (1)
- Marketo (1)
- Medium Companies (1)
- Microsoft Dynamics 365 (1)
- NGO (1)
- Networking (1)
- Organizational culture (1)
- PPC statistics (1)
- PPC stats (1)
- Personalized messages (1)
- Pictures (1)
- Podcast SEO (1)
- Price (1)
- Recruitment Marketing (1)
- Revenue operations (1)
- Romanian content marketers (1)
- SaaS (1)
- Salesforce Partners (1)
- SharpSpring (1)
- Small Business (1)
- Social Proof (1)
- StopWar (1)
- Tactics (1)
- Target (1)
- Tech events (1)
- Template (1)
- Till Hahndorf (1)
- Types of Google Ads (1)
- Ukraine (1)
- VirginAmerica (1)
- Voice Search SEO (1)
- Work alternative (1)
- Youtube Ads (1)
- ads setting (1)
- app (1)
- artists (1)
- b2b benchmark (1)
- b2b buyer (1)
- b2b buying process (1)
- b2b buying trends (1)
- b2b customers (1)
- b2b marketing vs sales (1)
- b2b modeling (1)
- b2b price (1)
- b2b viral campaign (1)
- benghmarking (1)
- brand advocates (1)
- business (1)
- business growth course (1)
- buyer behaviour in b2b (1)
- buyer persona template (1)
- buyers (1)
- call to action (1)
- clients (1)
- cold-calling (1)
- company (1)
- competition (1)
- customer segmentation (1)
- cybersecuritystrategy (1)
- dan schawbel (1)
- detailed buyer persona (1)
- differentiators (1)
- downloadable resources (1)
- e-mail campaigns (1)
- e-mail message and copy (1)
- employer brand experience (1)
- employer of choice (1)
- environmental marketing (1)
- fans (1)
- gdpr benefits (1)
- gdpr benefits for marketing (1)
- go-to-market channels (1)
- green marketing (1)
- growth marketing (1)
- hotel (1)
- how to find leads (1)
- how to sell (1)
- human resources (1)
- iOS (1)
- inbound marketing services (1)
- inbound marketing vs outbound marketing (1)
- international business (1)
- investment in marketing (1)
- investors (1)
- jamie oliver (1)
- lead generation results (1)
- leads (1)
- letter writing (1)
- like (1)
- market price (1)
- marketing benchmarking (1)
- marketing flywheel (1)
- marketing goals (1)
- marketing investments (1)
- marketing letters (1)
- marketing message (1)
- marketing objectives (1)
- marketing strategy for 2022 (1)
- mobile (1)
- mobile marketing (1)
- music (1)
- new business opportunities (1)
- online reputation (1)
- personal branding tips (1)
- personell issues (1)
- photos (1)
- podcast (1)
- positive employer brand (1)
- ppc click fraud (1)
- price debate (1)
- price negociation (1)
- pricing (1)
- pricing stratey (1)
- product cost (1)
- product price (1)
- promote (1)
- recession tactics (1)
- roadmap (1)
- sales (1)
- script (1)
- seo practices (1)
- service price (1)
- services (1)
- setting objectives (1)
- setting the price (1)
- smart bidding (1)
- social channels (1)
- social networking (1)
- social recruitment (1)
- startup (1)
- subscribers (1)
- sustainability (1)
- tailored experience (1)
- talent pool (1)
- tech hub (1)
- tech professionals (1)
- tools (1)
- updates (1)
- viral campaignes (1)
- viral marketing (1)
- viral videos (1)
- visual (1)
- voice search optimization (1)