Author - Teodora Tatu

It's the ultimate question in sales and marketing. There are a plethora of tools, data pieces, and prediction models available.

If you're reading this, you've probably heard of pay-per-click (PPC) advertising and Google Ads - the industry's premier advertising platform. Is Google Ads, however, the finest ad network for your company?

Money is the cornerstone of your business. 

Developing and executing a digital marketing strategy can be incredibly difficult if you don’t have the right tools to manage it. Luckily, Google Ads has become one of the most comprehensive PPC platforms available today, allowing you to scale your B2B marketing efforts in just about any direction you want. Here’s why[...]