Author - Loredana Niculae

Jack Ma found Alibaba on the philosophy that the future belongs to SMB. Building on this, I believe that at the forefront of future innovations are scales-ups in technology. Taking such business-to-business to international markets equips them with the tools to GROW and succeed while mitigating a lot of risks that a[...]

Nowadays, B2B marketing is becoming more complex, personalized and tailored to each individual in the pipeline, encouraging a two-way conversation in a world that is already full of buzz and noise and fighting for the client's attention. Technology companies face the dilemma of the 74% of their business buyers[...]

What is HubSpot and its Agency Partner program?

HubSpot represents the main global promotor of Inbound Marketing, known for its efficient automation and measuring tools for marketing activities. The marketing platform is designed to maximize ROI when used in marketing and sales campaigns, by replacing manual costly[...]

In a recent PwC study entitled "Blockchain is here. What's your next move?", 600 large enterprises across developed countries clearly outlined the need to follow the emerging blockchain technology trend. But as in a beautiful story, they do not know how. Furthermore, regulatory uncertainty and the lack of user trust[...]

What's Microsoft strategy take on Marketing Automation?

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Before deciding what type of pricing model your SaaS startup will adopt, you need to consider your audience, along with the costs involved by creating, deploying and updating the service. Once you know all these details, you can choose between:

Inbound marketing is a technique used to attract customers through non-interruptive channels, such as search engines, blogs or social media. Why should you integrate inbound practices into your overall marketing strategy? The inbound approach is more customer-centric and can have a greater impact, in B2B marketing in[...]

Earlier this year NNC Services elaborated a benchmark study to identify what are the best practices and benchmarks when it comes to business development and lead generation of information technology companies, be it software, solutions or service providers.

Social media marketing takes over the Internet. It is an undeniable fact. And it brings an extended package of challenges for the B2B sector: