Author - Loredana Niculae

Social media marketing takes over the Internet. It is an undeniable fact. And it brings an extended package of challenges for the B2B sector:

Romanian Management Consultancies Association – AMCOR celebrated its 20 years of activity on the Romanian market by organizing an event we also attended. The focus was on the launching of the book “Consultant in Romania”, the first consulting book written entirely by senior Romanian consultants.

Romanian Management Consultancies Association – AMCOR celebrated its 20 years of activity on the Romanian market by organizing an event we also attended. The focus was on the launching of the book “Consultant in Romania”, the first consulting book written entirely by senior Romanian consultants.

Inbound Marketing is the “Cinderella” of B2B marketing. On the one hand it is not understood, it is not valued and it is not applied and measured correctly; on the other hand it is the “must-do” marketing for B2B if you need to make it BIG!

Recession has come as a strong incentive for companies to  understand more than ever the importance of customer loyalty and word-of-mouth, and to create strategies to ensure they come out of this downturn with good results, profit even. Especially in B2B, there are three main tools that you can use to make sure that[...]

Can B2B marketing be fun and creative? The idea came to me to write about it because at newAD we are now talking to one of our clients, an IT company, to use viral campaigns as part of their marketing plan. With viral marketing, online campaigns get a life of their own, because, if the spot is both funny and witty,[...]

Numerous clients and colleagues ask me what they should do about marketing these days, because they find it a very hard job to market and sell even the best imaginable product or service, in this bad economy. As far as sales are concerned, cycles are much longer and actually closing a contract lasts twice as longer[...]

Numerous clients and colleagues ask me what they should do about marketing these days, because they find it a very hard job to market and sell even the best imaginable product or service, in this bad economy. As far as sales are concerned, cycles are much longer and actually closing a contract lasts twice as longer[...]

B2B budgets are going down, and still CFOs wonder what is the next process for which they should cut down on their expenses. Now more than ever, they want to see those results that justify the expense. If you are a CMO who wants to keep the CFO happy, what can you do? You must provide the hard fact “evidence” that the[...]

Being in the lead generation industry myself, I am curious what the competition is doing. Since „classical” sales methods don’t seem to work so effectively in the last few months, it seems that lead-gen activities are the last resort for some companies to stay alive. However, you should be very careful with selecting[...]