By SEO trends, Hubspot marketing portal, B2B marketing inbound, Search Engine Optimization
We all know the importance of a good SEO strategy. Studies have shown that 61% of marketers named SEO a priority in their business, and understanding how to optimize your website and content, helps you stay at the top of searches.
The SEO algorithm has changed over time, so we’ll talk about an illusion of SEO that works for better results whenever needed. A significant update was called Hummingbird in 2013, which focused on speed and integrating social network results into search. It was the most significant change to the Google search algorithm in history.
The significant change with Hummingbird was that it allowed Google to recognize full-question searches instead of just parsing specific keywords. Thanks to this comparatively new technology, Google can now properly rank the answers to these long-tail question queries.
Due to Hummingbird's improved ability to comprehend complex questions and their context, Google can now show you the results you want to view for queries like the one in this example on page one.
Many changes emphasize that SEO is not about positioning your content on particular keywords. Instead, this idea of trying to place your content on topics is fantastic. But, it implies how you interpret it. In addition, Google is trying to search customer-friendly as possible. There have been updates that have impacted the SEO algorithms lately, and in this article, we talked about these and how Hubspot can help you improve your SEO strategy.
1. Update Your Articles Constantly For Better Results
As we have mentioned above, to offer their users better results, search engines are constantly updating their algorithms and improving their tools. That’s why it is essential to regularly check and edit your blog post, even if when you wrote them, they were correctly optimized.
Depending on your industry or the search term's competitiveness, your content may no longer be updated due to new market changes.
What does this change mean?
- You should fix any broken links or images
- Replace old information, statistics, or outdated terminology
- Rewrite the content to meet current needs
2. Create A Content Plan And Increase Your Search Authority
It's simple to find and rank the topics that are important to you and your consumers with HubSpot's content strategy tool. To determine how ranking for particular cases may affect increases in organic traffic, you'll receive topic ideas based on relevance, competition, and popularity and access to monthly search statistics.
Afterward, organize your blog posts and web pages around your main subjects using HubSpot's integrated content tools. Establishing canonical URLs is simple. Then, you can track all of your relevant themes in a single dashboard, concentrate your search authority on your most influential sites, and see your traffic grow over time as your search authority grows.
3. Report on your online activity and position
With the help of HubSpot's SEO tools, you can get in-depth insights on everything from the phrases and subjects people are searching for to your content's position with those searches. In addition, when Google Search Console is integrated with HubSpot, you can obtain data directly from Google that can be utilized to guide your SEO approach.
You can know exactly where your content stands in Google's search results using metrics like total impressions, average position, and clickthrough rate. This will allow you to capitalize on what is working and improve what isn't.
4. Discover In One Simple place How To Improve Your Content For Search
SEO is mysterious and constantly evolving. It can be challenging to decide which keywords to put first in order to increase traffic and conversions. The HubSpot SEO tools are useful in this situation. You will receive practical suggestions for SEO site improvement that are prioritized to indicate which changes will have the most effect on your search engine ranking.
Check out which pages need to be updated and what steps need to be made, then watch as your site's SEO improves.
Extra: Discover in your blog post how to ramp up your SEO (even if you aren’t an expert).
5. Pillar and Cluster Article: The Next Evolution of SEO
Search changed just when you thought you grasped SEO (Search Engine Optimization). Therefore, staying on top of the best practices for optimizing your blog to rank on the first page of SERPs can be challenging. In addition, consumer preferences have changed, implicitly, the searches they perform.
These longer-form conversational search queries are becoming more common and help individuals get the precise information they want. But, unfortunately, 64% of searches are four words or more, and there's a lot of content out there -- and quality is greatly outweighed by quantity.
Even if the results aren't exactly what the searcher was looking for, Google assists users in finding the most accurate information possible. For example, if you do a Google search for marketing services, you can find information on several areas of digital marketing.
This demands bloggers and SEO experts to become even better at developing and structuring content that fits in any gaps that could prevent a searcher from finding the information they need on your site. Therefore, having as many cluster articles as possible in your blog is good.
source: www.hubspot.com
More page ranking thanks to topic clusters provide better results for users doing searches. Select the broad categories you want to rank for, then develop content based on specific keywords associated with that category that all link to one another to build more search engine authority. We'll next get into pillar content, the primary topic that bloggers and SEOs are attempting to rank for by developing more specialized cluster content
SEO Is A Work In Progress Algorithm
What you need to keep in mind is that SEO (Search Engine Optimization) is a work in progress. Then, marketing teams will need to produce content that is both relevant to their target and simple to find as long as search engines keep changing their algorithm. So make the most of everything HubSpot offers, constantly update your articles and pay attention to what your audience wants.
Get in touch with us if you need help and our SEO specialists will help you implement a long-term plan to achieve constant results.
