As the pandemic is forcing industries to rethink their strategies, reconsidering your business' activities should be one of the first things to start your business continuity plan with.
With a focus on how businesses should better face the dynamic market reality, we will give some insights about how your business can
A fairly part of marketing B2B budget was invested in events attendance in the past few years. All the physical events are closed due to the COVID-19 potential impact. In this situation, let's see together how you can spend this budget in the most meaningful way, the one from which you can still see ROI and qualified[...]
With the newly quarantine measures and restrictions, consumer’s behavior has changed completely. A shift in approaching customers has also occurred for businesses in most of the industries, addressing their new needs through online solutions. The increased demand for online services and products brings along new[...]
While events from all over the world have been canceled or rescheduled, it is vital to turn on the digital side to keep your planned events on track. By moving the events on digital, you will also have to adjust your marketing strategies fast. Now, more than ever, since moving in the online is the primary backup[...]
This one is not another article about how hard it is to keep your business on track these days in which COVID-19 takes over a lot of companies and creates panic. I know it seems hard to see the bright side of all of this, but believe me, as a Founder of a Marketing Company that is up and running for more than 14[...]
We have seen how the situation of the Coronavirus outbreak is quickly transforming everything, from our daily hygiene habits, to how businesses are turning towards the community, to overcome this situation together.
As a marketing company, we adopted quick measures to keep our business going and to protect our[...]
Prepare a remote work policy & a communication plan
While certain businesses are facing a state of inactivity due to the current crisis, company owners must keep their business on float, taking the necessary measures in following a strategic plan for ensuring business continuity as a solution to Covid-19 consequences. Under this context, we gathered information on how[...]
As a Gold Certified HubSpot Partner agency, we work with clients from all different kinds of industries. We have noticed many times that managing the Hubspot Portal seems easy at the beginning (and most enjoyable), even with organizing and keeping things clean. But over time, the portal gets cluttered and[...]
Video is everywhere, and it captures our attention quickly. And there are so many types as well that a company can experiment with! B2B video marketing is a great strategy to increase sales and raise conversion rates. Video statistics also show us that:
