Author - Monalisa Balint

When businesses have to go through a difficult financial period, many important decisions can have a vital impact. We have seen that 60% of marketers have decided to delay or review their budget commitments as a result of the Coronavirus business crisis. 

A research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow of qualified leads. 

Businesses everywhere are redirecting their efforts towards online marketing strategies, and you should do the same. More importantly, digital marketing is an excellent solution in the current context because your business can easily monitor the efficiency of online activities and have a more unobstructed view if[...]

From cutting personnel expenses to receiving funds from the government, financial decisions are vital for businesses during this time. Not only will they impact revenues, but also the financial health of the company which can suffer in the longer-term if owners will not be cautious when choosing the right way to[...]

As the pandemic is forcing industries to rethink their strategies, reconsidering your business' activities should be one of the first things to start your business continuity plan with. 

With a focus on how businesses should better face the dynamic market reality, we will give some insights about how your business can 

While events from all over the world have been canceled or rescheduled, it is vital to turn on the digital side to keep your planned events on track. By moving the events on digital, you will also have to adjust your marketing strategies fast. Now, more than ever, since moving in the online is the primary backup[...]

We have seen how the situation of the Coronavirus outbreak is quickly transforming everything, from our daily hygiene habits, to how businesses are turning towards the community, to overcome this situation together.

As a marketing company, we adopted quick measures to keep our business going and to protect our[...]

While certain businesses are facing a state of inactivity due to the current crisis, company owners must keep their business on float, taking the necessary measures in following a strategic plan for ensuring business continuity as a solution to Covid-19 consequences. Under this context, we gathered information on how[...]

When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people working in organizations are influenced by emotions,[...]

Comparing companies that choose not to brand with those which are branded, findings show branded companies have a 28% less turnover rate than those from the other category.